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19792
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Subject: Veterinary Extension Education × Author: KAU × End date: 1979 ×
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    ThesisItemOpen Access
    Comparative effectiveness of extension communication media used under the dairy development programme and extent of adoption of improved dairy husbandry practices by members of milk cooperatives in selected areas in Trichur taluk
    (Department of Extension, College of Veterinary and Animal Sciences, Mannuthy, 1979) Subhadra, M R; KAU; Nair, G R
    The objective of the study were to know the effectiveness of various extension communication media used in dairy development programs for disseminating improved dairy husbandry practices, to measure the extent of adoption of selected improved dairy husbandry practices and to understand the influence of personal and socioeconomic characteristics on the adoption of improved dairy husbandry practices. One hundred members of seven milk supply cooperative socities in ollukara block area were selected for the study. The findings showed that nighberhood and government agencies played dominant roles in diffusing the improved practices concerning dairy husbandry. Among the neighbourhood agencies, milk supply cooperative socities ranked first. Government agencies were found to be effective for influencing the respondents in adoption. Veterinary surgeons were found to be a powerful medium within the government agencies. Thus veterinary surgeons and milk supply cooperative socities accounted very much to the knowledge as well as the adoption of all the practices expect for the practices “clean milk production” which was influenced by mass media. The adoption of practices in the aggregate were not influenced by the nine personal and socio-economic characteristics, viz.,age,education,caste,income, land holding size, farming experience, herd size, social participation and contact with extension agencies. But for some individual practices there was slight significant difference between adopters and non-adaptors. Age, herd size and education seen to have only a very negligible role in the adoption behavior of dairymen, while content with extension agencies appeared to have the largest influence on dairy husbandry practices. It was also observed that among the 10 practices only one practice, viz., “Vaccination against contageous disease“ was not influenced by any one of the nine variable studied.
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    ThesisItemOpen Access
    Study of Selected Environmental Factors Influencing extension personnel in communicating improved Animal Husbandry Practices
    (Department of Extension, College of Veterinary and Animal Sciences, Mannuthy, 1979) Raj Kamal, P J; KAU; Prabhakaran, T
    The objectives of the study were to understand the working conditions of the personnel engaged in animal husbandry extension with regard to selected environmental factors and to explore the relationship, if any, existing between the perception of the selected environmental factors by the extension personnel and their self-assessment on their role in the 'Change agent-Client system contact'. The study was conducted in Trichur taluk with all the 60 personnel engaged in animal husbandry extension work. These personnel comprised of Village Extension Officers, Livestock Assistants, Dairy Farm Instructors and Veterinary Surgeons. Results revealed that for majority of the Village Extension Officers the 'Guidance and supervision', 'Services and supplies' and 'Job satisfaction' were only 'some-what satisfactory' and below, while for factors like 'People's participation', 'Interpersonal relations and 'Communication', the environment was 'some-what satisfactory' and above. Livestock Assistants were in general not satisfied with 'Guidance and supervision', 'Services and supplies','Communication' and 'Job satisfaction'; 'some-what satisfied' with 'People's participation' and 'satisfied' with 'Interpersonal relations'. Most of the Dairy Farm Instructors expressed the existence of 'some-what satisfactory' environment on factors like 'Guidance and supervision', 'Services and supplies', 'People's participation', 'Communication' and 'Job satisfaction'. They were quite satisfied with their 'Interpersonal relationship'. For majority of Veterinary Surgeons, all the six environmental factors appeared to be 'some-what satisfactory'. Livestock Assistants had an entirely different perception of the environmental factors leaning more towards total dissatisfaction when compared to other categories in the study. There was almost unanimous agreement by all categories of personnel to the unsatisfactory nature of 'Services and supplies' prevailing in the diffusion of animal husbandry innovations and also in their 'Job satisfaction'. It was found that in the self-assessment of the extension personnel's contacts with clients the environmental factors studied had least importance in the case of Village Extension Officers and some importance in the case of Livestock Assistants and Veterinary Surgeons. The results thus indicate the necessity to improve upon the efficiency of the existing administrative machinery. It also suggests the need for a more detailed study of the working environment prevailing in the projects and organisations engaged in livestock development.