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Open Access
Study on marketing management of Sitaram ayurveda pharmacy Ltd. for Narasimham oil
(College of Co-operation Banking and Management, Vellanikkara, 2017) Bhagyasree, K G; KAU; Smitha, Baby
Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities. Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. The scope of a business' marketing management depends on the size of the business and the industry in which the business operates. Effective marketing management will use a company's resources to increase its customer base, improve customer opinions of the company's products and services, and increase the company's perceived value. The project entitled “A study on marketing management of Sitaram Ayurveda Pharmacy Ltd. for Narasimham oil” were undertaken with the objectives vii. To understand the marketing management practices followed by Sitaram Ayurveda Pharmacy Ltd for the promotion of Sitaram Narasimham oil. viii. To evaluate consumers, retailers and dealers perception towards the maketing of Sitaram Narasimham oil. ix. To suggest improved marketing strategies for Sitaram Narasimham oil. The sample size of the study was 60 consumers, 8 distributors and 15 retailres of Sitaram Narasimham oil , in Thrissur Corporation. Consumers were selected by using convenience sampling method. The study was based on primary data and secondary data, the primary data were collected from the sample respondents through personal interview. The collected data were analyzed using percentage and ranking index method. In order to keep the company vibrant and responsive to the needs of the customers, it is vital to regularly monitor the level of consumer satisfaction and marketing management practices.
Open Access
Vegetative propagation of promising jackfruit (Artocarpus heterophyllus Lam.) types
(Department of Pomology and Floriculture, College of Agriculture,Padannakkad, 2018) Ashok Madala, KAU; Rajagopalan, A
The investigation on ‘Vegetative propagation of promising jackfruit (Artocarpus heterophyllus Lam.) types’ was conducted at the College of Agriculture, Padannakkad, Kasaragod during the period 2017 - 18 to evaluate the success of epicotyl and softwood grafting in promising types of jackfruit and to examine the variation among jackfruit types with respect to grafting methods. The experiment comprised of five promising types of jackfruits viz., V1 - Varikka - early bearing (KJ 186), V2 - Gumless (KJ 397), V3 - Seedless (KJ 180), V4 - Cluster (KJ 182) and V5 - Muttam varikka (KJ 231) and two method of grafting i.e., M1 - epicotyl grafting and M2 - softwood grafting. The experiment was laid out in factorial CRD with three replications. The different jackfruit types showed significant influence for all the parameters studied except number of branches. Type V2 resulted in earliest sprouting (26.50 days) and maximum sprouting percentage of grafts (41.91 per cent) while type V3 recorded maximum survival percentage (66.94 per cent) and shoot length (8.13 cm). Maximum shoot girth (1.50 cm), number of nodes (7.50), number of leaves (7), length of leaf (12.34 cm) and breadth of leaf (5.64 cm) were observed in type V4. On the other hand, the maximum days to sprouting (30.33 days), minimum sprouting percentage (28.77 per cent), minimum shoot length (6.43 cm) and minimum number of leaves (5.17) were recorded in type V5 while type V1 showed minimum survival percentage (38.89 per cent), shoot girth (1.15 cm), leaf length (8.41 cm) and breadth of leaf (4.22 cm). Among the methods of grafting, the results on percentage of sprouting and survival as well as number of branches were not significant while all other parameters showed significant effects. Epicotyl grafts resulted in early sprouting of buds (26.00 days) and maximum shoot length (7.36 cm) whereas maximum shoot girth (1.36 cm), number of nodes (6.13), number of leaves (6.33), length of leaf (11.16 cm) and breadth of leaf (5.29 cm) were observed in softwood grafts. The interaction of varieties and methods of grafting were significant in most of the characters recorded. Interaction V2 x M1 was found better in early sprouting (24.33 days) and V2 x M2 resulted in maximum sprouting percentage (46.90 per cent) while V3 x M1 gave maximum survival of grafts (86.67 per cent). Hence, for the mass multiplication of Seedless type epicotyl grafting could be adopted and for other types like early bearing varikka, Gumless and cluster, softwood grafting could be practiced.
Open Access
Effect of heat stress on the expression patterns of different growth related genes in Malabari goats
(Academy of Climate Change Education and Research, Vellanikkara, 2018) Angel Sunny, P; KAU; Bagath, M
The impact of heat stress on growth performance of goats has been established fairly based on changes associated with phenotypic traits. However, not many reports are available on the genotypic traits which get altered on exposure to heat stress in livestock. Therefore, the study is an attempt to elucidate the molecular mechanisms governing growth performance during heat stress in goats. The primary objective of the study was to establish the influence of heat stress on the expression patterns of different growth related genes in Malabari goats. The study was conducted for a period of 45 days in twelve Malabari goats randomly allocated into two groups: MC (n=6; Malabari control) and MHS (n=6; Malabari Heat stress). Goats were stall-fed with a diet composed of 60% roughage and 40% concentrate. All animals had access to adlibitum feed and water and they were fed and watered individually. The MC goats were placed in the shaded pens while MHS goats were exposed to heat stress in outside environment between 10.00 h to 16.00 h. At the end of study period, all 12 animals were slaughtered and their liver tissues were collected for gene expression and histopathological studies. The temperature-humidity-index (THI) inside the shed (74.9) proved that the animals were not stressed while in the outside environment (86.5) the animals were extremely distressed. The hepatic growth hormone (GH), growth hormone receptor (GHR), insulin-like growth factor-1 (IGF-1), leptin (LEP) and leptin receptor (LEPR) gene expression patterns were significantly (P<0.05) lower in heat stress group as compared to the control group animals. In addition, negative correlation (P<0.05) was also established between THI and all the growth related gene expression in the study. The hepatic histopathological section showed more fatty and degenerative changes (P<0.05) in hepatocytes in MHS group as compared to MC group. The study offers the first thorough insight into the expression patterns of different growth related genes during heat stress exposure in goats. Further, the study established GH, GHR, IGF-1, LEP, LEPR genes to be the ideal markers to reflect growth potential in Malabari goats. The findings from this study provide some crucial initial information on how different growth relatedgenes are expressed when Malabari goats are subjected to heat stress. This information might be of high value in assessing the growth performance of goats and may provide useful information pertaining to nutrient supplementation to the heat stressed goats.
Open Access
Development and quality evaluation of granular fruit bars
(Department of Community Science, College of Agriculture,Vellayani, 2017) Meghna, K; KAU; Nirmala, C
A study entitled “Development and quality evaluation of granular fruit bars” was conducted at the College of Agriculture, Vellayani during the period 2015-17, with the objective to develop granular fruit bars using fruit pulp, grains, nuts and pulses and to ascertain sensorial quality, chemical and nutritional composition, shelf life and consumer acceptability. Papaya, pineapple and other ingredients such as puffed rice, oats, bengal gram dal, ground nuts, dried fruits and Jaggery were purchased from the market. Outer coat of granular fruit bars were developed using pineapple pulp (T1), papaya pulp (T2) and blended fruit pulp (T3). Food adjuncts such as sugar and pectin were added to obtain good texture. Fruit bars were dried in tray drier at 55-60°C. After the development of three fruit bars, TSS was recorded. Drying characteristics like moisture loss, drying time and yield ratio was ascertained. Moisture loss was higher in T1 (Pineapple bar) and low in T2 (Papaya bar). Drying time of T1 (Pineapple bar) was on par with T2 (Papaya bar). Drying time required for T3 (blended bar) was 10.84 hours. High yield ratio (0.81) was observed for T2. The filling for granular fruit bars were standardised using energy sources such as puffed rice, flaked rice and oats. Puffed bengal gram dhal and roasted groundnuts were serve as protein sources. Jaggery was used as the sweetening agent for the product. To standardise granular bar, different combinations of different ingredients were formulated. Sensory quality, nutritive value, chemical score and NDP Cal% of each proportion was computed to identify the best combination. Six treatments were formulated with varying amounts of ingredients ( Rice flakes, puffed rice, oats, Bengal gram dhal, ground nuts, jaggery and osmotically dehydrated jackfruits). Three treatments with appreciable nutrient content, chemical score and NDP Cal% were selected for further study. T1 obtained the highest chemical score of 109.97 followed by T3 (98.65) and T2 (93.72). T1 was observed to have the highest value of NDP Cal% (12.38%) and T2 had the lowest NDP Cal% (9.96%). Based on above parameters T1, T2 and T3 selected for further study. T1 was identified as best formulation with the highest score of 35.30 in sensory evaluation using hedonic rating scale. The formulated outer fruit bar coat was cut into pieces and filled with T1 (30:25:10:5:5:20:5) and pressed into bars and designated as A1 (pineapple coated granular fruit bar) A2 (papaya coated granular fruit bar) and A3 (blended bar coated granular fruit bar.), thus the final products were A1, A2 and A3 GFB (granular fruit bars). The products (A1, A2 and A3) were packed in laminated pouches and stored at ambient condition. Quality parameters such as sensory acceptability, chemical and shelf life of final products were ascertained initially and monthly intervals. Sensory evaluation of final products revealed highest mean rank score for A2. Polyphenol (4.21mg) was higher in A2 and all the other chemical components were higher in A1. TSS recorded for A1 was 78.2°B, reducing sugar (43.02%) and acidity (1.32%). A1 has highest fibre content of 0.46g per 100g. The other nutrients, moisture, protein, carbohydrate, energy and fat content were higher in A3 and was 20.02%, 40.16 g, 115.06 g, 461.0 KCal and 7.71g respectively. A3 had high total minerals (4.5 g) calcium, iron, sodium and potassium and the values were 2.36 mg, 2.52 mg, 635.52 mg and 45.03 mg respectively. High vitamin C content was observed for A 3 (23.38 mg) and high β carotene content was noted for A2 (269.798 μg). Changes in moisture, acidity, sensory appeal and microbial growth if any was recorded monthly. It was observed that there was a gradual increase in moisture and acidity in stored granular fruit bars. A3 showed highest moisture content and A1 showed highest per cent of acidity throughout the storage period. Stored GFB showed gradual decrease in all sensory parameters. Microbial evaluation of GFB, revealed that, no bacterial colonies were seen in (cfu 1×10-7) in dilution initially. Few colonies of bacteria and fungus were seen in first month and number of colonies exceeded the safe limit in second month. Consumer acceptance and preference study among 50 adolescents was rated high for A2. The product cost was computed and it was found to be Rs. 36.63/- for A1, Rs. 18.75/- for A2 and Rs. 31.53/- for A3. GFB were nutrient dense, ready to eat product with fruits, grains and pulses with shelf life of one month.
Open Access
Field evaluation of stump and root trainer grown teak(Tectona grandish L.f.) plantations
(Department of Silviculture & Agroforestry, College of Forestry , Vellanikkara, 2019) Eldhose George, KAU; Kunhamu, T K
Teak (Tectona grandis L.f.) stands out to be the most popular commercialtimber species in the tropics by virtue of its matchless combination of properties. Over a century, root- shoot cutting (stump) has been the common nursery productiontechnology for teak across the world. However, the recent decade has seen unprecedented decline in the productivity of teak plantations which could be attributed to diverse reasons. In this context, the efficiency of the stump based planting method for teak hence assume close scrutiny by virtue of the limitation in the root spread and consequent belowground resource acquisition. In this backdrop, a field study entitled “Field evaluation of stump and root trainer grown teak (Tectona grandis L.f.) plantations” was conducted on teak plantations established at Karakkad, Kalady range, Malayattoor forest division, Kerala during 2017-18, to evaluate the influence of planting material viz. stump and root trainer on growth aspects, soil physio-chemical properties and root distribution separately in five and seven-year-old teak plantations. The teak plantations selected for study included; five-year-old (2012 establishment) stump and root trainer grown stands at 3x3 m spacing, seven-year-old (2010 establishment) stump and root trainer based stands at 2x2 m initial spacing. Attempt were also made to study the effect of planting spacing on the growth of teak that was raised from root trainers and managed separately at 2x2 and 3x3 m spacing. Nine random plots of size 20x20 m were demarcated for each of the treatments such that there were 45 experimental plots for observation. Altogether there were three treatment combinations for comparison viz. stump vs root trainer at 3x3 m spacing and five-year-old; stump vs root trainer at 2x2 m spacing and seven-year-old; five-year-old root trainer based teak stands at 3x3 m vs at 2x2 m spacing. Each treatment combinations were analyzed separately with independent t- test. Biometric observations on teak growth showed considerable difference with variable planting material and spacing. Root trainer grown teak stands showed better performance in total tree height (6.68 m at seven-years of age), DBH (9.04 cm at seven-years of age), and mean tree volume (0.031 m3 at seven-years of age) as compared to stump origin stand both at five and seven-years of stand ages. The basal area and bole height showed marginal improvement in root trainer grown stand at five-years of age. Initial spacing showed only marginal influence on total height and bole height with an advantage for stands at 2x2 m spacing as compared to 3x3 m spaced stands. However, DBH, basal area and volume showed discernible improvement in the stands at 3x3 m spacing. Crown diameter showed a nominal increase in the root trainer grown stand than stump grown stand at both ages. However, spacing had great influence on the crown diameter with more spread (2.7 m) by widely spaced stands (3x3 m). Stand LAI also was better for root trainer stand while spacing had poor influence on LAI. Persistence of stem axis and straightness of stem showed limited advantage for stump grown teak origin stand. Also closely spaced teak stands (2x2 m) developed from root trainer stands showed slightly better performance than teak at wider spacing (3x3 m). Attempts to analyze the influence of planting material and spacing on plant leaf nitrogen and soil physio-chemical properties suggested that plant leaf nitrogen concentration was modestly better for root trainer grown trees than stump grown trees. However effect of spacing indicated that widely spaced trees (3x3m) showing significantly higher nitrogen up take than narrow spaced trees. Soil physical and chemical properties were found to be less influenced by the planting material. However, all teak stands irrespective of planting material showed considerable improvement in soil organic carbon and nitrogen concentration and reduction in soil bulk density as compared with respective treeless open plots. Also there was consistent reduction in carbon content and nitrogen with increase in soil depth up to one meter soil depth. The average soil carbon concentration values were 1.15 % and 1.55 % for the root trainer and stump grown teak stands at seven-years of stand age. The corresponding soil carbon stocks were 24.60 Mg ha-1 and 32.85 Mg ha-1 for teak stands at seven-years of stand age. Investigations on root distribution among stump and root trainer grown teak trees revealed obvious advantage in root spread and root intensity for root trainer raised teak stands. Teak trees grown from stump had smaller roots confined to the base of the tree at shallow depths which drastically reduced with increase in lateral distance of soil depth. The presence of prominent multiple tap root systems could be the reason for the high root spread observed with root trainer based teak trees. The trends were the same for small, medium and larger root intensity. Yet another noteworthy observation was that teak trees at closer spacing showed reduction of root spread and restricted the root system at proximal lateral distance while widely spaced trees showed wider root distribution.
Open Access
Enhancement of storage life of synthetic seeds of cocoa(Theobroma Cacao L.) through germination inhibition, desiccation and low temperature treatments
(Department of Tree Physiology and breeding, College of forestry,Vellanikkara, 2014) Mobin, K M; KAU; Santhoshkumar, A V
The research work entitled “Enhancement of storage life of synthetic seeds of cocoa (Theobroma cacao L.) through germination inhibition, desiccation and low temperature treatments” was carried out at Plant Tissue Culture Laboratory, College of Forestry, Vellanikkara, during the period 2012-2014. The objectives of the research work were to enhance the longevity of synthetic cocoa seeds through the application of different concentrations of chemical inhibitors/osmotica, desiccation at different RH for varying durations and low temperature treatment under refrigerated conditions and hence to prepare a storage protocol for synthetic cocoa seed. Synthetic seeds using calcium alginate encapsulation technique were prepared from embryonic axes of cocoa containing ¼ cotyledon. The experiments revealed that, presence of different chemical inhibitors in storage medium significantly influenced radicle emergence of synthetic seeds of cocoa. ABA at 10 -3 M and 10 -4 M level did not inhibit the radicle emergence of synthetic cocoa seeds and seed mortality were observed by 20 th and 25 th day respectively in both the concentrations. All synthetic seeds stored in higher concentrations of coumarin (10 -2 M) and CCC (1 M) containing ½ MS basal medium were found mortal on 10 th and 15 th day respectively. The presence of lower levels of coumarin (10 -3 M) or CCC (10 -1 M) in the storage medium helped to extend the longevity of synthetic cocoa seeds for 60 days without complete loss of viability. The combination of 10 -3 M coumarin and 10 -1 M CCC in the storage medium extended the longevity of the cultures for 67 days. Low levels of osmotica in the storage medium (100 mM sorbitol and 5% PEG) did not inhibit the germination of synthetic cocoa seeds whereas, higher levels (500 mM sorbitol and 15% PEG) had a negative influence on the cultures. Among the different osmotic treatments, 250 mM sorbitol fortified medium was found to be best as it could arrest radicle emergence in 42.97 % cultures. Longevity of more than 40 days were observed for synthetic seeds subjected to desiccation treatment: 85.3% RH (36 hours), 78.6% RH (24 hours and 36 hours) and 46.6% RH (18 hours and 24 hours). A longevity of only 15 days were obtained for synthetic seeds subjected to low temperature treatment in refrigerated conditions at 4ºC. The synthetic seeds stored in 10 M CCC and 10 -3 M coumarin added storage medium, when transferred to ½ MS basal medium after 60 days showed a maximum storage life of 98 days and 92 days respectively. The study was able to enhance the storage life of synthetic cocoa seeds by 9 days compared to a previous study by Shiran, (2012). Based on the results of the experiments conducted, a protocol for short and medium term storage of cocoa seed was developed.
Open Access
Evaluation of hybrids for yield and quality in chilli (Capsicum annuum L.)
(Department of Olericulture, College of Agriculture,Vellayani, 2016) Aiswarya, C S; KAU; Sreelathakumary, I
The research projec t entitled “Evaluation of hybrids for yield and quality in chilli ( Capsicum annuumL.)” was conducted at Department of Olericulture, College of Agriculture, Vellayani during 2015-16. The objective of the study was to evaluate the yield and quality characters of F1 hybrids of chilli. The experimental material consisted of five parents viz., CA 3 (P1), CA 5 (P2), CA 6 (P3), CA 8 (P4) and CA 32 (P5) and 10 F1s produced in diallel mating design excluding reciprocals. The hybrid Arka Harita and variety Vellayani Athulya were used as checks for the estimation of standard heterosis. The experiment was laid out in Randomized Block Design (RBD) with 17 treatments and three replications for two seasons viz., May 2015 to September 2015 and October 2015 to February 2016. Analysis of variance showed significant differences among the treatments for almost all characters studied. Among the hybrids P4 x P5 recorded the highest fruit weight (9.66 g), flesh thickness (2.81 mm), green fruit yield plant-1 (962.93 g), dry fruit yield plant-1 (144.05 g) and yield plot-1 (27.72 kg). Maximum fruits plant-1 was recorded in the hybrid P3 x P4(148.76), fruit length in P1 x P5(12.61 cm) and fruit girth in P3 x P5 (4.43 cm). Among the parents P5 recorded highest fruit weight (6.73 g), flesh thickness (2.61 111m), green fruit yield plant-1 (448.70 g), dry fruit yield plant-1 (79.98 g) and yield plot-1 (12.91 kg). The hybrid P2 x P5 had high quality parameters like oleoresin (18.90 %), ascorbic acid (122.66 mg/lOOg) and colour value (195.39 ASTA units). The check variety Vellayani Athulya was superior for characters such as days to first flower (23. 83 days), days to first harvest (42.96 days), fruit length (12.66 cm), fruit girth (6.27 cm), fruit weight (17.36 g) and flesh thickness (3.31 mm). No incidence of white fly, bacterial wilt, leaf curl, fruit rot and mosaic were observed in the field. The incidence of thrips and mites were less in the parents and hybrid combinations. The highest standard heterosis for green fruit yield plant'1 among the hybrids was recorded in P4 x P5 (177.23 %) followed by P3 x P5 (147.35 %), and P2 x P5 (127.24 %). For fruit weight highest standard heterosis was observed in P4 x P5 (191.09 %) followed by P3 x P5 (188.12 %) and P2 x P5 (170.30 %). Maximum standard heterosis for yield plot'1 was recorded in P4 x P5 (177.34 %), P3 x P5 (147.35 %) and P2 x P5 (127.31 %). Among the hybrids the highest standard heterosis for the quality characters such as oleoresin (36.59 %), ascorbic acid (6.05 %), and colour value (8.17 %) were recorded in P2 x P5. Correlation for different characters showed that green fruit yield plant"1 had positive correlation with the primary branches plant'1, fruits plant"1, fruit length, fruit weight, flesh thickness and seeds fruit'1. On the basis of the present study the hybrids CA 8 x CA 32 (P4 x P5), CA 6 x CA 32 (P3 x P5) and CA 5 x CA 32 (P2 x P5) were found promising for yield characters such as fruit weight, green fruit yield plant'1, yield plot'1 and quality. Among the parents CA 32 (P5) was found superior. The superior hybrids identified viz., CA 8 x CA 32 (P4 x P5), CA 6 x CA 32 (P3 x Ps) and CA 5 x CA 32 (P2 x Ps) can be subjected to multilocational trials and if found superior can be recommended for variety release.
Open Access
Marketing and credit information to farmers:
(Department of rural banking and finance management, College of cooperation, banking and management,Vellanikkara, 2014) Sruthy Madhavan, KAU; Molly Joseph
Knowledge management can play a pivotal role in enhancing agricultural productivity and addressing the problem of food insecurity. If properly managed, it enables appropriate knowledge and information to reach the knowledge intermediaries and farmers in a timely manner. ICT can play a crucial role in benefiting the resource - strapped farmers with upto date knowledge and information on agricultural technologies, best practices, markets, price trends, and weather conditions. The study on 'Marketing and credit information to farmers: Role of Information and communication Technology' has been undertaken with the objectives of identifying the information needs of farmers in Thrissur district with respect to marketing and credit; studying the extent of use of Information and Communication Technology (ICT) by the farmers for getting these information and analysing the constraints in the use of ICT by the farmers. Ninety respondent farmers from three panchayaths of Thrissur district viz., Pananchery, Mattathur, and Varantharapilly were selected as sample size through stratified purposive sampling method. Data were collected through pre-tested structured interview schedule. The major statistical tools used for the study were Chi- Square test, ANOVA, Pearson's Correlation Coefficient and indices such as information index, usage index, overall usage index and credibility index. The location of the selected respondents in the sample panchayats were plotted using Geographic Information System (GIS). Forty two per cent of the farmers have not taken any agricultural loans, neither from institutional or non-institutional sources and rest 58 percent of farmers have access to only institutional sources of credit. Primary Agricultural Credit Societies (PACS) are the major institutional agency which provide finance support to the farmers from which more than 48 per cent of the farmers have availed loans. For input market, respondents depended on Krishi Bhavan (78%) and for selling the product major intermediary was private traders (51%), followed by SUPPLYCO (49%). The overall agriculture information needs of the farmers are identified and classified into information regarding production, post-harvest techniques, market, credit, agricultural insurance, government schemes and labour. The most needed agricultural information by the respondent farmers is about government schemes followed by market information. In agricultural operations, the information gap is zero in production and market information which indicate that these are the two important agriculture information, farmers accessing regularly. Marketing information needs of the farmers were identified and classified into nine categories, viz, information needs on input supply, market profile, grades and standards, market research studies, market trend, export market, improved marketing practices, warehouse facilities and futures trading. The most needed marketing information is about market trend and the least needed are on export markets, futures trading and market research. The market information gap is zero for input supply and market trend implying that farmers have more access to these marketing information. Access gap is high for information on improved marketing practices, futures trading and export markets since farmers rely on traditional method of marketing. Farmers have better accessibility to marketing information through newspaper, telephone and television whereas computer, radio and farm magazines have less accessibility. Poor access to farm magazines is the major cause for access gap with respect to farm magazines. Usage gap as the difference between access and actual use is zero for newspaper in the case of marketing information. But the usage gap is the highest in the case of computer and internet. Newspaper is still the main source of marketing information to the farmers. Information on current market price is the most important information for farmers since it has direct relation with profitability of farmers. Most credible source of marketing information among the ICT tools used by the farmer respondent is newspaper and the least credible ICT tool is computer and internet followed by radio. Similar to marketing information, the most popular and credible source of credit information to the farmers are newspaper whereas computer and internet are least accessed by the farmers for credit information. With regard to the usage gap, credit information through all the ICT tools are not commonly used by the farmers. For the respondent farmers, personal source of credit information is more trustworthy and reliable than credit information from ICT tools. The third and last objective of the study is to analyse the constraints in using ICT tools by the farmers so as to enable policymakers to design strategies for effective use of these tools for agricultural information dissemination. Constraints vary with media used for information and communication. Lack of time to read and comprehend is the major constraint pointed out by the farmers with respect to newspapers whereas the major constraint in the use is the availability of alternative sources like television. According to the farmers, farm magazines do not contain the information required by them and cannot improve their farming operations. Major constraint reported is the unsuitable time of telecast of television while lack of awareness is the major constraint identified by the farmers in the case of telephone. It is reported that 64 percent of the farmers are facing the constraint of lack of technical skill in the use of computer and internet. As part of the study, ICT enabled Market Information System of Vegetable and Fruit Promotion Council Keralam (VFPCK) is examined. Market Information Centre (MIC) is envisaged for creating an information system that will provide vital market information to the fruit and vegetable farmers and to the horticulture sector as a whole. From farmers' point of view, farmers' market including VFPCK is actually a traders' market and it is another platform for exploitation of the farmers by the middlemen. Information and Communication Technology tools are an effective way to disseminate agricultural information particularly marketing and credit related information. Among the ICT tools, print media especially newspaper is popular among farmers whereas modern lCT tools like mobile phone, computer and internet are not trendy among farmers. Among the ICT tools, print media especially newspaper is popular among farmers whereas modern ICT tools like mobile phone, computer and internet are not trendy among farmers. A small portion of farmer community is actually using agricultural information especially about current market price and agricultural loan from ICT tools mainly newspaper. All the lCT tools are actively disseminating agricultural information. The problem is with regard to the end users. Farmers are reducing concentration on farming and move on to other occupation because of non profitability ofn this context, farmers are not requiring information disseminated through ICT tools for small scale cultivation. Also new generation who has the skill to operate modern ICT tools are keeping away from farming operations. Hence, concerned authorities should take necessary steps to make the farmers, withstand in agricultural operations and attract youth to the profession.
Open Access
Impact of projected climate change on cropping pattern of different agro ecological units of southern Kerala
(Acadamy of Climate Change Education and Research Vellanikkara, 2017) Sukanya, K S; KAU; Sunil, K M
Climate change poses an emerging threat to sustainability of social and economic development, livelihoods, and environmental management across the globe. Characterization of the ecosystems using the AEZ concept is a good decision making approach for variety of farming activities performed by the farmers and is a useful tool for the studying the impact of climate change. The objectives of this study are (1) to study rainfall variability and to determine water availability periods of Agro ecological units of southern Kerala under different climate change scenarios. (2) To study the impact of projected climate change on cropping pattern, crop calendar and the possible changes in the water requirements of major cropping systems prevailed in the various Agro ecological Units of southern Kerala. Daily rainfall data for the period 1991-2014 were collected from the India Meteorological Department, Thiruvananthapurm. Weather cock v.1.5 was used for converting the daily weather data into standard week, month and seasonal formats. It is also used to compute PET and Thornthwaite water balances. CROPWAT model was used for the calculations of crop evapotranspiration, crop water requirements and irrigation requirements for the development of irrigation schedules under various management conditions and scheme water supply. The annual rainfall availability in most of the AEUs of Thiruvananthapuram, Kollam and Pathanamthitta districts show a decreasing trend in the projected climate and an increasing trend in Idukki, Kottayam and Alappuzha. The number of annual rainy days generally shows a decreasing trend. The seasonal rainfall of southwest and summer monsoon will show an increase from the current situation where as northeast monsoon and winter will have a decreasing trend. In projected climate of both RCP 4.5 and 8.5 there will be high probability of having reduction in the number of months having the surplus and an increase in the number of deficit. The crop evapotranspiration values of rice based cropping system will show a tendency to increase. In perennial cropping systems of coconut based and rubber the projected crop evapotranspiration will have a reduction from the present situation whereas in coffee based cropping system the ETc will have an increasing trend. The irrigation requirement of all the major cropping systems will increase from the present situation except in the case of rice-fallow-fallow. The length of growing period of the cropping season in the major rice growing areas of different AEUs are getting shorter with slight differences among various agro-ecological units, implying a higher risk of operating under projected climate as per RCP 4.5. The sowing date will be delayed up to three to five weeks. It can be also observed that the crops will have to suffer water stress during the grain filling stage and will be under heavy rains at time of harvest in almost all the considered cases.

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