Thumbnail Image

Theses

Browse

1966 - 196911980 - 19881
Reset filters
Subject: Agricultural Extension × End date: 1988 × Type: Thesis × Thesis Type: Ph.D ×
Reset filters

Search Results

Now showing 1 - 2 of 2
  • Thumbnail Image
    ThesisItemOpen Access
    Study of differential adoption of improved farm practices in relation to reference group influence and community norms
    (Faculty of the Post Graduate School, Indian Agricultural Research Institute, New Delhi, 1966) Sankaran Potti, V S; KAU; Sharma, S K
    This research study, entitled "A study of differential adoption of improved farm practices in relation to reference group influence and community norms" was conducted during the period 1964-1965 in Khanjawala block in the Union Territory of Delhi. The objectives of the study have been: (1) To study adoption of farm practices as a function of reference group influence. (2) To find out the composition of reference groups which influence adoption behaviour. (3) To study the influence of community innovativeness norms on individual innovativeness. (4) To study the extent to which community innovativeness norms are related to other community characteristics. Three villages, out of the total of fifty six villages in Khanjawala block, representing three different types of community as social system norms, namely, modern, transitional and traditional were selected for the study. The respondents of the study constited of 222 farmers representing the total number of heads of farming families residing in these three villages.
  • Thumbnail Image
    ThesisItemOpen Access
    Analysis of reading comprehension of agricultural articles in daily newspaper by farmers in Kerala State
    (Department of Agricultural Extension, University of Agricultural Sciences, Bangalore, 1988) Ranjan, S Karippai; KAU; Sethu Rao, M K
    In all phases of development communication of innovations has been accepted as a vital element. Various intwerpersonal and mass media are being utilised by the development agencies to assist in the transfer of technology to the rural areas, where the attention is being focussed in all developing nations. Among the various mass media, print media, particularly newspapers play an important role in places where literacy of the population is relatively high. Newspapers have become very powerful in communication in Kerala State, which rank first in literacy in India, with a wider readership status and a variety of contents including development messages.