Thumbnail Image

Theses

Browse

2010 - 20142
Reset filters
Subject: Agricultural Extension × Author: KAU × Author: Mridula, N × Start date: 2008 ×
Reset filters

Search Results

Now showing 1 - 2 of 2
  • Thumbnail Image
    ThesisItemOpen Access
    User-centered design and testing of a bilingual website prototype for the Directorate of Extension, Kerala Agricultural University
    (College of Horticulture, Vellanikkara, 2014) Mridula, N; KAU; Ahamed, P
    In today's digital era websites offer a professional and credible image for any organization. Kerala Agricultural University (KAU) had a long felt need that the Directorate of Extension (DoE), KAU launched a need-based website as a part of strengthening its extension activities. The working group on remandating extension approaches of KAU had recommended it. The present KAU website, www.kau.edu, does not cater to the information needs of all the stakeholders. The present study was undertaken with the objectives of generating need based e-contents to develop the first level prototype of a bilingual (English and Malayalam) website for DoE, KAU and participatory assessment and refinement of the same before its final design by the host organization. Too often, websites are designed with a focus on the technological capabilities of hardware or software tools that this approach omits the most important part of the process – the end user. User-Centered Design (UCD) of a website is the process of designing it, from the perspective of how it will be understood and used by a human user. User-centered design (UCD) places users at the centre of the design process, starting from the stages of planning and designing the system requirements to implementation and testing of the product. A web prototype is a rudimentary working model of a website that allows to check for flaws and to make sure that the website will be easy to use. The methodology followed in this study for the web prototype design was based on the ISO 13407 guidelines for a UCD project following the steps of requirement specification, requirement gathering, design and evaluation. The pilot study identified agricultural scientists, agricultural extension officers and farmers as the major prospective stakeholders of the intended website along with the other potential clients like agripreneurs, researchers, school / college students, self-help groups, non-governmental organizations, banks, policy makers, other line departments, and private sector organizations. It also explored 15 main contents viz; ‘About DoE’, ‘Schemes & Projects’, ‘Showcase of Technologies’, ‘Locating Your Nearest KAU KVK’, ‘Crop Information’, ‘Agri Market Informant’, ‘Weather’, ‘Promising Agri-Enterprises’, ‘Forthcoming Events’, ‘News & Information’, ‘Publications from KAU’, ‘Media Gallery’, ‘Important Links’, ‘Links To Social Network Media’ and ‘Contact Us’ as well as their sub contents. The first phase of the main study assessed the information needs of the respondents regarding the main contents as well as their sub-contents. Out of the 15 main information needs, need indices significantly varied for ‘Schemes and Projects’, ‘Crop Information’, ‘Weather ‘Promising agri-enterprises’, ‘Links to social network media’, ‘Forthcoming events’, ‘News & Information’, ‘Publications from KAU’, ‘Media Gallery’ and ‘Important links’. Need indices for the sub contents of ‘About DoE, KAU’, ‘Showcase of technologies’, ‘Agri Market Informant’, ‘Promising agri-enterprises’, ‘News& Information’, ‘Publications from KAU’and ‘Important links’ also varied significantly. The respondents also suggested inclusion of 23 items in the website, as contents and links. The respondents welcomed the web prototype with great enthusiasm. In the online end-user assessment, the web prototype was evaluated with respect to eight main attributes- content and information management, site design and layout, linkage with relevant internet, provisions for scaling up and updating, information retrievability, interactivity, user-friendliness and perceived extent of use. ‘Perceived extent of use’ and ‘Provisions for scaling up and updating’ got the highest grand mean scores. The scores of the other features showed a fair performance, but ‘Interactivity’ warned of poor performance. The respondents’ suggestions were noted for the refinement of the website. Usability is one of the essential features of a website, and is a measure of the interactive user experience. A user-friendly interface design is easy-to-learn, supports users’ tasks and goals efficiently and effectively, and is satisfying and engaging to use. An interface’s level of usability can be measured by inviting intended users of the system to participate in a usability testing session. Testing of the web prototype was done online by giving specific exercise (task) to the respondents and self reported validation was used to assess the task performance. The task success rates were measured by attributes viz; ‘effectiveness of use’, ‘efficiency of use’ and ‘satisfaction of the users’. Constraints reported by the users were recorded. The present work has also rendered a methodical guidance to future researchers in the form of a protocol for developing a user-centered website. The prototype was refined incorporating all possible suggestions and solving the constraints. The user centered web prototype developed for DoE, KAU, can act as an efficient base for the final DoE website, which could be a prominent information dispersal tool in the coming days. The Directorate of Extension, KAU may take up further refinement, frequent updating and upgrading of the prototype to make it a fully functional website.
  • Thumbnail Image
    ThesisItemOpen Access
    Accomplishing food security through community based initiatives in Thrissur:A participatory analysis
    (College of Horticulture, Vellanikkara, 2010) Mridula, N; KAU; Jiju P, Alex
    Food security has become a matter of serious concern the world over. Recently in Kerala there is an increased emphasis on community-based organizations (CBO) as a means of increasing agricultural production and thereby food security. The study intended to appraise the nature and relative role of CBOs involved in ensuring food security, explore the extent of awareness of various stakeholders in agricultural development process and factors contributing to it, identify gaps in food grain production in a selected Grama Panchayat and assess possible interventions to ensure food security through community based initiatives. Observations on the basic details of CBOs included the details of members, year of start, production and market details, subsidiary enterprises, marketing of products, relation with local bodies, skills and aspirations of CBO members and difficulties encountered. The different constraints faced by the extension agents in implementing food security programmes were also noted. The awareness level of stakeholders on the different dimensions of food security concerns of the community was assessed. Farmers were found to have better awareness on production and nutrition dimension; CBO members had better awareness on the distribution and socio economic dimensions as well as food security as a whole. The extension agents had the least awareness on all the four dimensions. . Positive correlation between farmer’s awareness on food security and age was found and negative correlation was found between their awareness and sex. Negative correlation between age, farming experience and income of extension agents and awareness was observed. Significant, positive correlation between CBO member’s awareness and their age was noted. Positive correlation between awareness and their farm size and negative correlation between awareness and education were also observed . It was also found that negative correlation existed between awareness and farm size of the people’s representatives. A methodology for quick assessment of food requirement of a locality was developed through participatory method in Kuzhikany North watershed of Kodakara Panchayath. A synthesis of wealth ranking and survey and recall method was employed. The daily requirement of food grain, vegetables, pulses and tubers for individuals of each class was found out through memory recall method. This tool can be used in any place for rapid estimation of food requirement. The requirement and production of different food items in the above panchayath was found out and considerable difference was noted. The major policy implications of the findings of the study include reorientation of agricultural development planning on the basis of location specific food requirement, intensification of household production of vegetables and tubers, formulation of exclusive programmes for food security, standardizing the procedure for leasing out land in a participatory mode, and mediating the process of leasing out private paddy lands for food production. LSGIs should facilitate gender sensitive farm mechanization for CBOs to operate effectively in food security programmes and organise focused and customized programmes for building awareness on food security for all the stake holders.