Browsing by Author "RADHA RANI, P."
Now showing 1 - 1 of 1
Results Per Page
Sort Options
ThesisItem Open Access CONSUMER BEHAVIOUR ON ONLINE BUYING AMOUNG YOUTH AND ADULTS IN TWIN CITIES(Professor Jayashankar Telanagana State Agricultural University, 2016) RAVALI, M.; RADHA RANI, P.The internet is being developed rapidly since last two decades, and with relevant digital economy that is driven by information technology also being developed worldwide. There are many reasons for such a rapid developing of internet shopping, which mainly due to the benefits that internet provides. First of all, the internet offers different kind of convenience to consumers. Obviously, consumers do not need to go out looking for product information as the internet can help them to search from online sites, and it also helps to evaluate between each sites to get the cheapest price for purchase. Furthermore, the internet can enhance consumer to use product more efficiently and effectively than other channels to satisfy their needs. Consumer behaviour varies in online shopping and traditional shopping and person to person. To know the consumer behaviour on online buying among youth and adults in twin cities, the present study has focused on the following objectives: i) To understand the awareness of consumers on online buying. ii) To study the factors associated to online buying behavior. iii) To evaluate the opinions and problems on online buying. An exploratory research design was adopted for conducting the study in Twin cities of Hyderabad, Telangana state. The study was conducted on 220 online buyers (110 youth and110 adults) were purposively selected by random sampling technique with a criteria of willingness to participate. For collecting information from adult consumers residential and offices located (Gachibowli, Begumpet, Hitech city and Jubilee hills areas) were 13 purposively selected for the study. Degree students of Professor Jayashankar Telangana State Agricultural University (Rajendranagar), Jawaharlal Nehru Technological University (Kukatpally), Central University (Gachibowli) and Osmania University (Tarnaka) were purposively selected for drawing youth as consumers for the sample. A questionnaire was used to collect the data. The results of this study proved that males were showing more interest to shop online than females, respondents belonged to the age group of 23-27 years were shopping more on online. Adults respondents were belonged to IT professionals and they were earning between 10,000-25000. Majority of the both youth and adult respondents were shopping online from past one year. Flipkart, amazon and book my show were the websites preferred by both the respondents and also products such as electronic goods and clothing were mostly preferred. Both youth and adult respondents were motivated through social networking groups. Factors affecting online buying were convenience, saving time, saving money, getting products for best prices, availability of product reviews, price comparison and products were available which are not available in traditional store. Youth respondents preferred cash on delivery and adults respondents preferred credit card for online payment. Both the youth and adult respondents visit offline stores before buying in online. Both youth and adult respondents showed more positive attitudes towards online buying. Problems faced by respondents includes delay in delivery, cheap quality of products, product damage, no delivery of products, products may be different from websites. Respondents do not want to buy when there was no money back guarantee in online buying. Online shoppers expect to see good deals online accompanied by free or very lowcost shipping. The study provides a greater understanding on consumer behaviour of youth and adults on online buying. The study also gave an indication that perceived risks, convenience risks, products risks were affecting the consumer behaviour while shopping online and most of the respondents were satisfied with online buying. Even though they faced problems on online buying they were preferring to shop online in future. Online retailer should understand the consumer behaviour and make the online buying as more secure and user-friendly shopping.