Browsing by Author "HARSHITHA, M. R."
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ThesisItem Open Access A STUDY ON PRODUCTION AND MARKETING OF BANANA IN MYSURU DISTRICT OF KARNATAKA(University of Agricultural Sciences GKVK, Bangalore, 2021-12-24) HARSHITHA, M. R.; Ganapathy, M. S.The study was conducted in Mysuru district of Karnataka during 2021-22 to estimate the cost and returns of banana cultivation, identify marketing channels, analyse price spread and constraints in production and marketing. The primary data related to production and marketing of banana cv. Ney Poovan were collected from the randomly selected banana growers and market intermediaries. Total per acre cost of cultivation was Rs. 1,46,196.76 out of which variable and fixed cost were Rs. 1,10,602.35 and Rs.35,594.41 respectively. Human labour was the major item of variable cost constituting 23.82 per cent (Rs.34,827.05). Rental value of land was the major item of fixed cost accounting for 20.86 per cent (Rs.30,500). The average yield obtained was 9.2 tonnes with a gross return of Rs.2,65,357.62, net return of Rs.1,19,160.86 and B:C ratio of 1.81. About 68.33 per cent sold banana in channel-I (involving Pre-harvest contractors) and 31.66 per cent in channel-II (without Pre-harvest contractors). Total marketing cost was Rs.6695/t in channel-I and Rs.6119.78/t in channel-II. Producer’s share was higher in channel-II (77.51%) compared to channel-I (71.85%). Price spread was higher in channel-I (Rs.11295/t) compared to channel-II (Rs.8775/t). Pests & diseases and price fluctuation were the major production and marketing constraints respectively. The study recommended the adoption of improved production technologies to enhance the productivity