Browsing by Author "GOVINDARAJU PAWAR, B."
Now showing 1 - 1 of 1
Results Per Page
Sort Options
ThesisItem Open Access BUSINESS AND CONSUMER PROFILE OF ORGANISED RETAILING – A COMPARATIVE STUDY IN CENTRAL AND PERIPHERAL BANGALORE(University of Agricultural Sciences, Bangalore, 2009-07-15) GOVINDARAJU PAWAR, B.; Chandrashekar, H.The study was undertaken in central and peripheral region of Bangalore city to analyse the difference in services, product range extended and profile of consumers visiting organised retail outlets. It was found that there was no difference in the services extended in both the regions, however difference in the number of product range was observed only in a few FMCG products like facial creams and deodorants. The preference and profile of consumers visiting organised retail outlet at central and peripheral region indicate that majority of the consumers from central region purchased food items and FMCG products from organized retail outlet compared to the consumers from peripheral region. Considering the monthly household of consumers, it was found that consumers shopping at organized retail in the central region were relatively having higher income compared to consumers in the peripheral region. For every Rs. 1000 increase in the income of consumers purchasing in organised retail outlet, the expenditure towards food items in retail formats increased by Rs. 148. On the other hand, for a given level of income, the monthly expenditure on FMCG products incurred by consumers in central region was Rs. 215 more than consumers spending in organized retail at peripheral region. Consumers of the central region were relatively young, compared to consumers in peripheral region and were more brand conscious and tend to purchase high end expensive brands, especially in case of FMCG products. Overall, in study inferred that consumers in central region were more fascinated towards the organized retail outlets compared to consumers in peripheral region. There is adequate potential to attract more number of consumers to organized retail outlet in peripheral region by offering better product range and store specific discounts.