A CRITICAL STUDY ON ENTREPRENEURIAL BEHAVIOUR OF AGRIPRENEURS IN ANDHRA PRADESH

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dc.contributor.advisorRAMBABU, P
dc.contributor.authorDEEPTHI, V
dc.date.accessioned2018-05-07T07:38:10Z
dc.date.available2018-05-07T07:38:10Z
dc.date.issued2016
dc.descriptionD5251en_US
dc.description.abstractEntrepreneurship in agriculture will solve all the problem viz. reduce the burden of agriculture, generate employment opportunities for rural youth, control migration from rural to urban areas, increase national income, support industrial development in rural areas and reduces the pressure on urban cities etc. Andhra Pradesh has more than 1.5 lakh agro based micro, small enterprises with average annual turnover of 727 Crores. In this state vishakapatnam, krishna, and chittoor districts have 10,984 agrobased units which is the highest in number among all the districts. A critical study on entrepreneurial behaviour of agripreneurs was conducted in three districts of Andhra Pradesh during 2013. From each selected district 80 agripreneurs were selected by proportionate random sampling in proportion to the number of choosen enterprises. Thus making a total of 240 agripreneurs. Considering attitude and entrepreneurial behaviour as dependent variables, scales were developed by using summated rating technique. The attitude scale comprised of 22 statements. The entrepreneurial behavioural scale comprised of 49 statements under eight components. The study was conducted by following an Ex-Post-Facto research design. Data was collected by pre-tested schedule followed by personal interview method. Appropriate statistical procedures were employed to analyse and interpret the data. The analysis of the profile characteristics of agripreneurs indicated that majority of them were middle aged (65.50%), males (80.00%) with secondary school education (40.83%) and previous work experience related to present business (60.00%), not attended any training for the last five years (57.91%), had micro enterprises (60.84%), processing activity (49.58%) and solo proprietorship status (70.42%). majority of them belongs to medium levels of socio economic status (56.25%),social participation(54.58%), financial behaviour (49.17%), mass media exposure (48.33%), information sharing behaviour (48.33%), marketing orientation(46.67%) and risk orientation (46.25%). The detailed analysis of dependent variables indicated that majority of the agripreneurs had moderate level of favourable attitude (62.50%) towards agri entrepreneurship and medium level of entrepreneurial behaviour (57.91%).With regard to various components of entrepreneurial behaviour they possess medium level of entrepreneurial self-efficacy (57.08%), medium level of innovativeness (50.83%), high level of leadership behaviour (47.50%), medium level of achievement motivation (47.50%), high level of communication network (47.08%), medium level of business skills (45.83%) and high level of need for independence (45.00%).Principle component analysis revealed that two factors i.e. entrepreneurial potential, entrepreneurial skill factors explained the maximum variation (85.281%) in entrepreneurial behaviour of agripreneurs. Push factor expressed by the agripreneurs were unemployment, availability of raw material and marketing facilities for the product, insufficient family income, dissatisfaction with salaried job, need for flexible work schedule, personal freedom, lack of proper education to get the job, family hardship and to be stay closer to family. In case of pull factors expressed by the majority of agripreneurs were to be able to use previous work experience, family business tradition, desire to be independent, earning more income, to full fill own ambition on interested field, to ensure job security, educational background, influence of family, friends and business partners, to get social recognition, to contribute to the welfare of the community and assistance from government and financial institution. The computed correlation coefficient ‘r’ values of education, previous experience, socioeconomic status, financial behaviour, and marketing orientation were found to have positive and significant relationship with attitude of agripreneurs towards agri entrepreneurship at 0.01 level of probability. Training undergone, mass media exposure, size of the enterprise and risk orientation was significant at 0.05 level of probability. Whereas, variables such as age, information sharing behaviour and type of enterprises were found to be positive and non-significant with the attitude of agripreneurs. Gender, social participation was found to be negative and non-significant with the attitude of agripreneurs towards agri entrepreneurship. The multiple regression equation with fourteen selected profile characteristics put together contributed 81.20 per cent to the total variance in the attitude; remaining 18.80 per cent was due to the extraneous effects of the variables. All the independent variables contributed to the total variation; in particular education, marketing orientation and socio economic status were significantly contributed towards the attitude at 0.01 and at 0.05 per cent level of probability. The variables such as education, previous experience, socio economic status, financial behaviour, and marketing orientation were found to have positive and significant relationship with entrepreneurial behaviour of agripreneurs at 0.01 level of probability. Training undergone, mass media exposure, size of the enterprise and risk orientation was significant at 0.05 level of probability. Whereas, profile characteristics such as age, gender, social participation, type of enterprise and information sharing behaviour were found to be positive and non-significant with the entrepreneurial behaviour of agripreneurs. The multiple regression equation with fourteen selected profile characteristics put together contributed 88.40 per cent to the total variance in the entrepreneurial behaviour; remaining 12.60 per cent was due to the extraneous effect of the variables. Education, previous experience, financial behaviour, size of the enterprise, marketing orientation, and socioeconomic status were significantly contributed towards entrepreneurial behaviour at 0.01 per cent level of probability and at 0.05 per cent level of probability. With regard to SWOT analysis the strengths reported by the agripreneurs were availability of raw material, socially acceptable business and support from the government, create employment to others etc. Whereas, in case of weakness expressed by the agripreneurs were high cost of investment, difficult to get financial assistance and inadequate infrastructure facilities etc. Opportunities expressed by the agripreneurs were: huge demand for the product in the market, large crop material base in the country and support from government and financial institutions etc. Lastly, the threats expressed by the agripreneurs were: stiff competition in the market, weather aberrations and outdated technology and equipment etc. Based on the SWOT analysis, suitable strategy was developed to promote agri entrepreneurship. The detailed analysis of managerial activities of the agripreneurs indicated that majority of the agripreneurs had medium level of managerial activities (47.08%). With regard to various managerial activities, they possess medium level of opportunity scanning (54.59%), medium business planning (50.42%), medium organizing abilities (57.92%), medium directing ability (60.00%), medium controlling abilities (56.67%), medium marketing abilities (62.08%) and medium evaluating category (59.58%).en_US
dc.identifier.urihttp://krishikosh.egranth.ac.in/handle/1/5810044731
dc.keywordsENTREPRENEURIAL B, AGRIPRENEURSen_US
dc.language.isoen_USen_US
dc.pages332en_US
dc.publisherAcharya N.G. Ranga Agricultural Universityen_US
dc.research.problemA CRITICAL STUDY ON ENTREPRENEURIAL BEHAVIOUR OF AGRIPRENEURS IN ANDHRA PRADESHen_US
dc.subAgricultural Extensionen_US
dc.subjectnullen_US
dc.themeA CRITICAL STUDY ON ENTREPRENEURIAL BEHAVIOUR OF AGRIPRENEURS IN ANDHRA PRADESHen_US
dc.these.typePh.Den_US
dc.titleA CRITICAL STUDY ON ENTREPRENEURIAL BEHAVIOUR OF AGRIPRENEURS IN ANDHRA PRADESHen_US
dc.typeThesisen_US
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