PRODUCTION AND MARKETING CHALLENGES OF APPLE FARMING: A STUDY OF POOH BLOCK IN KINNAUR DISTRICT OF HIMACHAL PRADESH
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Date
2019-07
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UHF,NAUNI
Abstract
ABSTRACT
The study was conducted to identify different issues related to the production and
marketing of apple in Kinnaur District. For the concerned study, twelve Villages of Pooh
Block were purposively selected. A sample of 60 respondents was selected by using random
sampling. A well-structured questionnaire was designed to collect data on various aspects of
production and marketing of apple. The data analyzed with the help of SPSS software
revealed that majority of the respondents were not able to achieve the actual value of the
product because of inadequate market information available for apple growers. The study
also revealed that respondents' were also facing the problem of transportation and storage of
produce. Landholding has been found to be irrigated and Kuhl's has been found to be the
major source of irrigation used by the sample farmers followed by tanks and other irrigation
schemes.8 per cent of respondents give orchard to pre-harvesters and 12 per cent goes with
post-harvest contractors. Availability of skilled labor problem was faced by the majority of
the apple growers. Demonstration of grading standards and packaging techniques should be
promoted and communicated among the growers. Pricing is the main motivating factor that
affects the decision of farmers. Therefore pricing strategy should be communicated well
before harvesting.
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