FARMERS’ PERCEPTION OF BRANDED TOMATO SEEDS: A STUDY OF RAJGARH TEHSIL IN DISTRICT SIRMAUR (HP) Project Report
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Date
2018
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UHF,NAUNI
Abstract
Abstract
Agriculture is the backbone of the Indian economy. The success of farming is mainly dependent on availability of quality seeds and planting materials. A survey on opinion, awareness and attitude towards branded seeds by farmers was conducted in the area of Rajgarh tehsil, to study perception of farmers with objectives to determine the awareness among farmers along with the source giving information about branded seeds. To study the factor affecting the purchase of tomato hybrid seeds and mode of purchase, satisfaction of farmers from the use of branded seeds. To fulfill the objectives, a sample of 100 farmers was selected using the quota sampling technique. Study shows that a majority of farmers uses branded hybrid seeds in their fields. All of the farmers are aware of branded seeds of tomato. Farmers are more concerned about quality and authentication, therefore farmers purchase branded seeds from retailer. Himsona, Red Gold and abhinand these three are the most preferred brands of tomato seeds used by the farmers in the studying area. The major factors affecting the purchase of hybrid seeds are germination, market value of produce and disease resistance. Study reveals that the farmers were less satisfied with the prices of branded seeds as they were very costly.
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