TO STUDY THE STUDENTS’ ATTITUDE TOWARDS ONLINE SHOPPING:A CASE STUDY OF COLLEGE STUDENTS OF SOLAN TOWN OF HP Project Report
| dc.contributor.advisor | KRISHAN KUMAR | |
| dc.contributor.author | SUMIT KUMAR | |
| dc.date.accessioned | 2019-11-22T12:54:58Z | |
| dc.date.available | 2019-11-22T12:54:58Z | |
| dc.date.issued | 2018 | |
| dc.description.abstract | In the last decade, internet has influenced communication, entertainment and shopping experience. The number of applications has increased and an easiness of these applications has also increased. Now a day's not only experienced users but also inexperienced users can use most of the internet applications. Online buying or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the internet using a web browser. People, who have internet experiences, can search and find information quickly and most of the people do not have time to go shopping and they try to purchase their needs over the internet and for these people variety and quickness of internet shopping are valuable characteristics.Through online shopping consumers can buy faster, more alternatives and can order product and services with comparative lowest price. Therefore Marketers have carefully analysed the consumers’ attitude and behaviour towards the online shopping and spend billions of dollars to facilitate all the demographics of online shoppers. For this research, sample size of 60 college students’ of Solan Town of Himachal Pradesh was taken. A structured questionnaire was prepared for the present study. Findings revealed that the most of the college students’ were aware about online shopping. The boost in use of internet by the customers in younger age has provided a promising outlook for online retailers. Students, who have internet experiences, can search and find information quickly and as majority of them do not have time to go shopping so they try to purchase their needs over internet. The study suggests that respondents give most importance to security and privacy to generate trust. | en_US |
| dc.identifier.other | 48942 | |
| dc.identifier.uri | http://krishikosh.egranth.ac.in/handle/1/5810136023 | |
| dc.keywords | e-shopping,electronic commerce , consumers ,buy goods or services , over the internet , a web browser | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | UHF,NAUNI | en_US |
| dc.sub | Agricultural Business Management | en_US |
| dc.subject | null | en_US |
| dc.theme | e-shopping,electronic commerce , consumers ,buy goods or services , over the internet , a web browser | en_US |
| dc.these.type | M.B.A. | en_US |
| dc.title | TO STUDY THE STUDENTS’ ATTITUDE TOWARDS ONLINE SHOPPING:A CASE STUDY OF COLLEGE STUDENTS OF SOLAN TOWN OF HP Project Report | en_US |
| dc.type | Thesis | en_US |