Grewal, SumeetSingla, Rochana2023-06-292023-06-292022Singla, Rochana (2022). Development of utility articles through simulation of gold and silver hand embroidery (Unpublished M.Sc. thesis). Punjab Agricultural University, Ludhiana, Punjab, India.https://krishikosh.egranth.ac.in/handle/1/5810197842The investigation entitled “Development of utility articles through simulation of gold and silver hand embroidery” was carried out in Ludhiana city. For simulation ten motifs of gold and silver hand embroidery were selected from documented twenty five motifs and five utility articles were selected for development based upon the preferences of a panel of judges. An interview schedule was prepared for the purpose of collecting data regarding awareness and preferences for developing utility articles using gold and silver machine embroidery from 96 female respondents between the age group of 20-60 years selected randomly from four localities of Ludhiana city. The results of the study revealed that majority of the respondents were post-graduation, home makers and belonged to the nuclear families and had an income range between Rs 50,001–1,00,000. Majority of the respondents were aware of gold and silver hand embroidery and possessed articles made from them. Based upon the preferences of the respondents for developing the utility articles, four designs of each utility article were created in COREL DRAW X7 and one best design in each category was selected by a panel of judges for product development. To study the cost effectiveness, the cost price was computed and the selling price were calculated by adding thirty percent profit. A sub-sample of thirty two respondents were randomly selected to study the consumer acceptance and cost effectiveness of the developed articles. The results showed that majority of the respondents liked the utility articles for their suitability, design, color combination, embellishments and overall impact and gave ranks to the articles accordingly. The table mat was ranked first, followed by wall hanging at second rank and third rank was given to cushion cover on the basis of the overall impact. Majority of the respondents found the quoted price appropriate for cushion cover, hand bag and mobile holder whereas the price of wall hanging and table mat were considered high. The average selling price calculated after considering the price quoted by the respondents showed that the profit margin has to be decreased by 4-12 percent in some cases. But when these articles will be produced at commercial level, the cost of production will reduce and the profit margins will increase. So, the articles were considered to be commercially viable and acceptable to the consumers.EnglishThesis