LAL, H.C.KUMAR, DEEPAK2017-07-142017-07-142011http://krishikosh.egranth.ac.in/handle/1/5810025237IMPACT ASSESSMENT AND MARKETING POTENTIAL OF KRISHI USHA WEEDER DEVELOPED BY USHA MARTIN LIMITEDProject on “ Impact assessment and marketing potential of Krishi Usha Weeder developed by Usha Martin Ltd.” was carried out under KGVK Agro Ltd at Ranchi during 2011. The specific objective of this study was to study the market potential of Krishi Usha Weeder and to study farmer’s preferences for Krishi Usha weeder. KGVK Agro Ltd. Ranchi selected purposively for the project work. To knew the marketing potential and farmer’s preferences for Krishi Usha Weeders, some NGOs and farmers were selected who were supposed to work on SRI. Some questions were asked through questionnaire format so that I could cull information related to my objective. I asked ngos like adoption rate of SRI by farmers , weeder preferences, location, no. of farmers working with, awareness of Krishi Usha Weeder etc. and to farmers I asked about the satisfaction level with SRI, Satisfaction with Krishi Usha Weeder, awareness of Krishi Usha Weeder, price affordability of Krishi Usha weeders, yield increase (SRI vs Traditional), willingness to go on with SRI etc. I finalized my report based on my questionnaire and I found in Jharkhand there is an immense potential of Krishi Usha weeder as per the farmers preferences, ngo’s preferences and also due to Jharkhand government who wants the state should contribute 1.6 lacs hectare under SRI in 2011. . Whereas the farmer’s preferences are concerned, the farmers are very enthusiastic to indulge in SRI agronomic practices and happy with Krishi Usha Weeders. Future of SRI is good but as far as longevity is concerned it depends upon the soil fertility that can also be maintained well under integrated soil health management.en-USnullThesis