Singh, Sanjay PrakashThakur, Abhishek2023-10-032023-10-032023-09-13Thakur, A. 2023. An Economic Analysis of Production and Marketing of major Flowers in Urban Flower Nurseries of Jammu District, M.Sc. Thesis, SKUAST-Jammu.37062https://krishikosh.egranth.ac.in/handle/1/5810198364The present study entitled “An Economic Analysis of Production and Marketing of Major Flowers in Urban Flower Nurseries of Jammu District” was conducted inJammu district of Union Territory of J&K during the year 2022-2023. The Jammu districtwas selected purposively based on availability of maximum flower nurseries. A total sample size of 100 and5 flowers was selected randomly. The main objectives of the study were to examine the cost and returns, marketing channels, efficiency and constraints faced by the growers in the study area. The primary data was gathered by survey method using a pre-tested schedule. The results revealed that per nursery cost for different flowers likeMarigold, Rose, Chrysanthemum, Carnation and Gerbera was ₹67115.81, 29103.24, 37558.70, 46385.94 and 52256.98 respectively. The cost-benefit ratio was 1:2.39, 1:2.75, 1:2.06, 1:2.63 and 1:2.71 respectively. In the study area there were three marketing channels for selected flowersviz., channel I (Producer-Consumer), channel II (Producer-Retailer-Consumer) and channel III (Producer-Wholesaler-Retailer- Consumer). The highest quantity supplied in channel III with the range of 55-60 per cent for all flower in nursery. The net price received by the growers under different marketing channels i.e., channelI, II &III were to be ₹17.77, ₹15.89 and ₹10.89 forMarigold flower, ₹68.29, ₹67.89 and ₹47.89 forRose flower, ₹48.29, ₹48.29 and ₹33.29 forChrysanthemum, ₹68.29, ₹47.89 and ₹57.89 forCarnation and ₹118.28, ₹87.88 and ₹102.88 per plant forGerbera flower respectively.The study revealed that channel I had higher marketing efficiency than other channels due to no intermediaries involvement. The major production constraints faced by the growers were the high cost on inputs like seed, seedling etc. followed by high cost of labour and unfavourable weather condition. The major marketing constraints faced by the growers were price fluctuations followed by perishable nature of flowers and delay in payment.EnglishThesis