PANSURIYA CHIRAG MANSUKHBHAIPANSURIYA CHIRAG MANSUKHBHAI2019-05-222019-05-222017-06http://krishikosh.egranth.ac.in/handle/1/5810104275Bakery Industry in India is the largest of the food Industries with an annual turnover of about Rs.3000 million and has achieved 3rd position in generating revenue among processed food sector. This study entitled “Market potential for bakery premixes and bread improver in selected cities of Gujarat” was taken up with four objectives namely, to find out the flavours pertaining to cakes, to examine the potential of cake premix & bread improver and to study the existing competitors and to study the dealers and their selling price of premix & Bread improver in selected cities of Gujarat (Ahmedabad, Anand, Vadodara, Surat, Rajkot and Jamnagar).en-USnullThesis