Babyusha, RSakthivel, KMUma, VSenthilkumar, VTANUVAS2019-10-092019-10-092016http://krishikosh.egranth.ac.in/handle/1/5810130544TNV_TH_2016_MVN14015The growth of broiler farming in lndia resulted in polarisation of meat market. The polarisation of market resulted in emergence of divergent group of consumers with preference towards desi bird products resulting in a niche market for desi birds. ln order to tap the above niche market, commercial desi bird venture has emerged out in the last decade in Namakkal district. This necessitates to analyse the commercial desi bird venture in Namakkal district of Tamil Nadu.enVeterinary ScienceThesis