DR. MAHESH R PRAJAPATIBHARPODA MAYURBHAI RAMESHBHAI2020-07-072020-07-072018http://krishikosh.egranth.ac.in/handle/1/5810148748Agriculture alone as a sustainable livelihood option difficult for the rural people. Increasing cost of agriculture inputs, erratic weather conditions, poor access to technology and lack of transport & storage facility, and other macro-level factors, traps the marginal farmers into a vicious cycle of poverty, drudgery, and poor nourishment. Farmers also don’t have access to institutional credit facility for their day to day needs and take a loan from local moneylender on high interest rates. Farmers’ engagement in organized and collectivized agriculture largely remains a far-fetched dream. Hence, the need for organizing and collective engagement of farmers into a business model to improve livelihoods.en-USnullThesis