Dr. Sanjiv KumarKHANNA, VISHITA2017-02-162017-02-162014http://krishikosh.egranth.ac.in/handle/1/5810001241In India, rural household consume almost 50 percent of total milk production. The remaining 50 percent is sold in the domestic market. Of the share of milk sold in the domestic market, almost 50 percent is consumed in fluid for, 35 percent is consumed as traditional products like cheese, yoghurt and milk based sweets and the rest 15 percent is consumed in the form of butter, ghee, milk powder and other processed diary products like baby foods, ice cream, whey powder, casein, milk albumin, etc. According to Indian Dairy Industry Analysis, India is the world’s largest milk producer, accounting for around 17% of the global milk production. The study entitled “Consumer perception towards processed dairy products in selected cities of Maharashtra, Uttar pradesh, Gujarat and Punjab” was taken up with the objective to study the problems that consumer face when they make the dairy products like dahi at home.eneconomics, biological phenomena, resins, productivity, technological changes, exhibitions, developmental stages, marketing, biological development, selectionmarketingThesis