PRBHAVATHI, YCHANDRA SEKHAR RAO, A2017-02-202017-02-202015http://krishikosh.egranth.ac.in/handle/1/5810001632D5113The present study entitled “A study on buying behaviour of farmers for Indofil products in Krishna district of Andhra Pradesh” was intend to study consumption pattern of pesticides in Krishna district, factors influencing the farmers buying behaviour of Indofil products, dealer perception for promoting Indofil products and marketing constrains of Indofil products. The sample was selected using a multistage random sampling technique. Krishna district of Andhra Pradesh was purposively selected to study buying behaviour of farmers for Indofil products. Top 10 mandals having the highest consumption of Indofil products in Krishna district of Andhra Pradesh was collected and top two mandals were selected for the study from the selected mandala top two mandals were selected for the study. Four villages were selected and 15 respondents from each village was selected randomly. Thus the size of the total sample respondents was 60. Total dealers exist in the Krishna district were around 400, 50 dealers buying and selling Indofil products were randomly selected for the study. The collection of data was tabulated SPSS program version 13.0. Data collected was analyzed using chi-square test, percentage analysis and compound annual growth rate (CAGR) was computed for secondary data. XI The compound annual growth rate of pesticide consumption in the state of Andhra Pradesh for a period of fourteen years (2000-01 to 2013-14) was 2.48. The compound annual growth rate of pesticide consumption in the Krishna district of Andhra Pradesh for a period of fifteen years (1999-00 to 2014-15) was 5.48. 13.3 percent of the farmers were under the age group of below 35 years, 71.7 percent in the 36-55 years range and 15 percent were under the age group of 55 years above. 91.7 percent were aware of Indofil company products and 8.3 percent of respondents were unaware and not heard about the company. 26.7 percent of the farmers were using Indofil company product in past and present, 66.7 percent have sometimes used the company products. 5 percent of them were using rarely and 1.7 percent of the respondents never used the Indofil company products. 20 percent of the farmers pay cash while buying pesticides, 30 percent of the farmers buy pesticides on credit basis and 50 percent of the farmers buy sometimes in credit and credit and cash as per the understanding between farmers and dealers. 26 percent of the dealers were rarely ask for a particular pesticide product, 68 percent of the farmers sometimes insist for particular pesticide and 6 percent of the farmers always insist for the particular pesticide. 22 percent of the farmers rarely ask for Indofil products, 72 percent of the farmers sometimes ask for Indofil products and 6 percent of the farmers particularly ask for Indofil products. 18 percent of the farmers never ask for local products, 12 percent of the farmers rarely ask, 42 percent sometimes ask and 28 percent always ask for the local products. 14 percent of the farmers ask rarely about the product that are advertised, 66 percent of the farmers ask sometimes and 6 percent of the farmers always ask for the product that are advertised. 24 percent of dealers have low perception for Indofil products, 70 percent of the farmers were having moderate perception and 6 percent having high perception about Indofil products. Price of the Indofil product was major constraint followed by dealer’s response, availability, packing in desired quantity, timely availability and packing product.en-USnullThesis