DEO, SANGEETALATA, ANAMIKA2024-06-142024-06-142023M/TAD/428/2021-22https://krishikosh.egranth.ac.in/handle/1/5810210444The current study examined consumers understanding of the care labels featured on textile products.Improper use of care labels results in ruining the clothes which otherwise may be very expensive. More commonly consumers complain and blame the manufacturer about the quality of clothes.So, this study entitled “Assessment of consumers’ knowledge about care label on textile and apparel in Samastipur district” was planned with following objectives. 1. To evaluate the socio-personal, socio-economic traits of consumers of the textiles industries. 2. To determine the level of consumers understanding regarding the care labels on textiles and apparel. 3. To identify the constraints faced by consumers about care labels on textiles and apparel and suggest policy measures to minimise the faced constraints. Methodology A survey was conducted to collect data from the resident of states of Bihar in Samastipur district. The population of the study comprised of both male and female in Samastipur district. Data was collected through interview schedule togather quantitative information. Survey methodology was used to collect the data from total of 120 respondents and 30 retailers related to textiles. Major findings According to study only 33.33% of respondents were aware about care label attached on the garment and 66.67% respondents were not aware.35.83% of respondents tried to understand the care labelling symbols. The majority of respondents among the international symbols used in care labelling, ironing symbol was more familiar to respondents (32.50%), followed by washing (29.16%). The most unfamiliar symbol was drying only. Only 50% of retailers knew about care labels. Difficulties in identification of care labelling and complexity of symbols recognition were some of the constraints faced by the respondents. Profession, satisfaction and behaviour were significantly related to knowledge of respondents regarding care labels.Profession was found to be statistically significant at P< .010. with the ‘t’ statistic value of 1.757. The probability of knowledge of care label was likely to increase by factor of .110 (β-value) with high profile in profession. There is strong association between respondents knowledge of care labels and their adherence to instructions.EnglishThesis