Shashidhara, B.M.ABDUL, KAFIL2018-11-272018-11-2727-07-18Th-11951http://krishikosh.egranth.ac.in/handle/1/5810084381The food processing industry has an important role to play in linking the farmers to the final consumers in the domestic as well as in the international markets. The consumer preference for processed food products in modern retail formats are influenced by physiological, psychological and sociological factors. The present study made an attempt to analyze the factors influencing the purchase of processed food products from modern retail formats, document the processed food products merchandising in modern retail formats and analyse the buying behaviour of consumers with respect to processed food products in modern retail formats in Bengaluru city. The primary data was collected from 60 consumers in Bengaluru city. The study revealed that 50 per cent of the respondents preferred processed food products. Nearly one third of the consumers are purchasing processed food products once in a week. Easy availability, taste, convenience and quality were the main factors influencing purchase of processed food products by consumers in modern retail formats. Among the modern retail formats studied in Bengaluru city More Mega store followed by Big Bazar, Reliance Fresh ranked in order by the consumers. The study clearly indicated that there is a wide scope for food processing industries in Bengaluru city, since consumers preference for processed food products is increasing. Hence the study clearly reveals that the manufacturers need to ensure that their products meet requirements of consumers in terms of easy availability, taste, quality and convenience in the usage of processed food products. July, 2018enThesis