Dr. Yogeshkumar A. Lad: Parmar Arvindbhai Babubhai2023-04-152023-04-152021https://krishikosh.egranth.ac.in/handle/1/5810196455Retailing in India is one of the pillars of its economy and accounts for about 10% of its GDP. Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. Total consumption expenditure is expected to reach nearly US$ 3,600 billion by 2020 from US$ 1,824 billion in 2017. It accounts for over 10% of the country’s gross domestic product (GDP) and around 8% of the employment. India is the world’s fifth-largest global destination in the retail space. India ranked 73 in the United Nations Conference on Trade and Development's Business-to-Consumer (B2C) E-commerce Index 2019. India is the world’s fifth-largest global destination in the retail space and ranked 63 in World Bank’s Doing Business 2020.EnglishThesis