STUDY OF DEALERS’ SATISFACTION LEVEL AND BRAND PERCEPTION OF MAJOR TRACTOR BRANDS IN CENTRAL AND NORTHERN GUJARAT”

DR. R. S. PUNDIRBHANUPRIYA CHOYAL2017-05-032017-05-032013http://krishikosh.egranth.ac.in/handle/1/5810010441Mechanisation has an important role to play in Indian agriculture. Given the low levels of mechanization in Indian farming, there is high scope to improve level of mechanization. The fast changing economic environment globally as also locally has a strong bearing on the perception of the customers, dealers and other stakeholders in any industry including tractor industry. Scanty of literature is available to understand the dynamic changes in tractor industry with focus on marketenAgri Business ManagementStudySTUDY OF DEALERS’ SATISFACTION LEVEL AND BRAND PERCEPTION OF MAJOR TRACTOR BRANDS IN CENTRAL AND NORTHERN GUJARAT”Thesis