GIRISH, M RLAVANYA, A S2016-11-032016-11-0341554Th-10672http://krishikosh.egranth.ac.in/handle/1/83534The present study made an attempt to examine the profile of cut flower consumers, analyse the consumers’ preference for cut flowers, factors influencing the purchase of cut flowers and the sourcing and retailing of cut flowers by florists of cut flowers in Bangalore city. For the study, a sample of 100 respondents was purposively selected which was further categorized into four groups, viz., working women, working men, business men and housewives. In addition, a sample of 20 florists was also drawn purposively resulting in a total sample size of 120 respondents. With regard to preferences of consumers for different types of cut flowers, rose ranked first followed by chrysanthemum, gerbera, carnation and china aster. All the categories of sample respondents preferred loose flowers for own use while they preferred bouquets, hand bouquets and baskets as gifts for others. Florist shops were the major source of purchase of cut flowers for both working women and working men while for business men and housewives, local markets were the major source of purchase of cut flowers. For all the categories of sample respondents, the availability of cut flowers was the major factor which influenced the purchase of cut flowers by consumers followed by freshness. Florists sourced their cut flower requirements mainly from K.R. Market, Bangalore. The buyers of cut flowers from florists were households, hotels, offices, banks and others. In the case of roses, chrysanthemum and china aster, the major category of buyers were households.enThesis