SACHDEVA, Y. P.DHARNI, KHUSHDEEP2019-12-232019-12-231998http://krishikosh.egranth.ac.in/handle/1/581013842411042017_0006_0006_004152.pdfENGLISHBUYING BEHAVIOUR OF CONSUMERS OF SELECTED BRANDS OF ROOM AIR CONDITIONERSThesis