Mishra, A.M.Patidar, Dilip2016-08-062016-08-062013http://krishikosh.egranth.ac.in/handle/1/71308ABSTRACT The present “Study on Growth Promoter (Star Plantonic) in Kharif Season in Ratlam District of Madhya Pradesh with reference to SWAL Corporation Limited. was undertaken to study overall performance of company products, land holding in acres, source of growth promorter, sale and purchase ratio, farmers view about uses of growth promoter, and market Share of SWAL Corporation Ltd. in the assigned places. For achieving these objectives 12 dealer’s, and 150 farmers in 30 villages comprising in Ratlam District as per the instruction of Mr.Vinod Sharma, State Manager, SWAL Corporation Ltd. Simple percentage statistical techniques used to analysis the collected data. SWAL Corporation Ltd. produces quality products with good after sales services and agronomy support so that company covers the more areas in the short time comparison to others and its products are popular among farmers. Majority of the farmers reported for the good performance of the company’s product. The market share of SWAL Corporation Ltd. in growth promoter sealing was 19.71% in 2011. It had good market image. The vision and its value are guiding force toward its good brand image. Land holding of the maximum of framers are very less. Retailers are providing most of the information regarding growth promoter application. SWAL Corporation Ltd and Syngenta have a good brand awareness followed by BASF retailers make them buy and sale on cash and credit basis. SWAL Corporation Ltd. holds a good market share in relation to the total sale of Growth promoter by retailers.enThesis