MEHTA, PIYUSHBENAL, PARAS2021-12-172021-12-172021-11https://krishikosh.egranth.ac.in/handle/1/5810179436Abstract The concerned study is mainly focused upon the consumer buying behaviour in reference to the online purchase of electronic products. The study has identified the main determinants that affect a consumer’s behaviour while shopping online. In order to increase the demand further it would identify the key factors affecting the buying pattern on account of the responses gathered from the participating online shoppers. Further it would also highlight various constraints and problem associated with the online shopping and also it intended to seek the consumer opinion on improving the online buying experience by finding out what factors keep consumers from buying online. It also aimed to find out the impact of marketing tools in determining the buying behaviour of consumers. Questionnaires were distributed to 120 participants and the responses were henceforth gathered and analyzed. Thus, this study brings out various insight of consumer in reference to buying behaviour on the basis of using various online platforms for the purchase of electronic goods.EnglishThesis