VIMAL SHAHGAIKWAD RUPESH VISHVAS2017-05-032017-05-032013http://krishikosh.egranth.ac.in/handle/1/5810010449Cookies is a term used to describe a baked product that has a cereal base, e.g. wheat, oat or barley, of at least 60% and a low moisture content of 1– 5%, excluding any moisture from fillings or icings. The bakery industry has achieved third position in generating revenue among the processed food sector. The market size for the industry is pegged at US$ 4.7 billion in 2010 and is expected reach US $ 7.6 billion by 2015.enAgri Business ManagementStudy“TO STUDY AND ANALYZE CONSUMER‟S RESPONSE TOWARDS „COOKIES‟ AND FIND OUT MARKET POTENTIAL FOR „AMUL PREMIUM OAT COOKIES‟ IN AHMADABAD, ANAND AND BARODA CITY OF GUJARAT”Thesis