STUDY OF DEALERS SATISFACTION LEVEL AND BRAND PERCEPTION OF MAJOR TRACTOR BRAND IN SAURASHTRA, KUTCH AND SOUTH GUJARAT

DR. SANJIV KUMARMACHA VISHNUVARDHAN2017-05-032017-05-032013http://krishikosh.egranth.ac.in/handle/1/5810010458Mechanizations has an important role to play in Indian agriculture There are direct as well as indirect effects of agricultural machinery and implements on productivity through better use of other inputs, more efficient and timely completion of agricultural operations and increase in cropping intensity. Tractor industry is one of the most capital intensive industries in agricultural machinery industry. TheenAgri Business ManagementStudySTUDY OF DEALERS SATISFACTION LEVEL AND BRAND PERCEPTION OF MAJOR TRACTOR BRAND IN SAURASHTRA, KUTCH AND SOUTH GUJARATThesis