Narmatha, N.Karthikeyan, S.Thirunavukkarasu, D.Uma, V.TANUVAS2020-07-222020-07-22http://krishikosh.egranth.ac.in/handle/1/5810149651TNV_BC_E_47-56In the context of neo liberal policies, Indian smallholder dairy farming is undergoing changes in milk processing, marketing, livestock service delivery, changing profile of producers and interaction between crop and dairy animals. On other side, increasing urbanization accelerates demand for milk and milk products and sets up pressure at production level. This necessitates reorientation of dairy extension system to meet out increasing demand of knowledge by the farmers. From 1990 onwards the dairy co- operative system has been facing challenges with opening of private dairies.en-USVeterinary ScienceVeterinary ExtensionBook chapter