L. ManjunathRajashekhar T. Basanayak2016-07-262016-07-262012http://krishikosh.egranth.ac.in/handle/1/69823The study on innovative behaviour and diffusion of technology by awardee farmers in north Karnataka was undertaken during 20011-12. Innovative behaviour scale was developed to collect the data from 120 awardee farmers by personal interview method. The analysis of the results revealed that more farmers were of middle age (45.00%), of high school education (24.17%), from medium family size (58.33%), having big land holding (35.00%) with farming experience (57.50%) having high income (62.50%) with moderate material possession (34.16%) and with high leadership ability (63.00%), level of decision making ability (63.33%) and information seeking behaviour (65.00%) among with medium mass media exposure (46.66%) and scientific orientation (56.67%) but with low extension participation (40.00%) and social participation (40.83 %). More farmers had low followed by high (32.50%) and medium (25.83%) innovativebehaviour. A positive and significant relationship was observed between education, land holding, material possession, mass media exposure, extension participation and innovative behaviour. The results of the regression analysis indicated that all the factors contributed more than 61.00 per cent of the variation in innovative behaviour. Size of the land holding, material possession, and mass media exposure and extension participation were significant predictors of innovative behaviour of awardee farmers. Ranking of factors based on their direct effect revealed that material possession, size of the land holding and extension participation occupied first three ranks. Other farmers (25%) and friends (48.33%) had consulted the awardee farmers. Cent per cent of the awardee farmers said that they had taken up farming due to their self-interest with innovativeness (98.33%).Thesis