TRIVEDI, J. C.TRIVEDI, MEENABAHEN KESHUBHAI2018-04-132018-04-132000http://krishikosh.egranth.ac.in/handle/1/5810043385Flowers are symbol of beauty and love. They are an integral part of our daily life. Flowers and gardens have long been important in India, mainly for aesthetic, religious, economic and social aspects. Since, many years farmers are growing them as commercial crop. The present study was carried out to know the characteristics of flower growers to assess the relationship between selected personal, social, economical and psychological characters of the flower growers and their relationship with adoption of flower production technologies particularly Rose and Lily flowers and also to know the constraints faced by them in production, management and marketing of the flowers. To improve the adoption level and to take advantage from this lucrative business, it is very essential to know the constraints and suggestion to overcome the same. Keeping this in view the present study "A STUDY ON ADOPTION OF FLORICULTURE IN ANAND DISTRICT OF GUJARAT STATE" was under taken in Anand and Umreth talukas of Anand district of Gujarat state. OBJECTIVES 1. To study the personal, social, economic and psychological characteristics of the flower growers of Anand district. 2. To study the knowledge level of the flower growers in respect to Rose and Lily flowers. 3. To study the extent of adoption of floriculture by the flower growers in respect of Rose and Lily flowers. 4. To study the association between selected characteristics of the flower growers and their level of knowledge and adoption of floriculture. 5. To study the constraints faced by the flower growers in adoption of floriculture in Anand district of Gujarat state. 6. To seek suggestions to overcome the constraints faced by the flower growers in adoption of floriculture. The present study was conducted in purposively selected 10 villages of Anand and Umreth talukas of Anand district. A random sample of 100 farmers from 10 villages were selected for the study. The data was collected with the help of interview schedule by conducting personal interview. For the measurement of independent and dependent variables, appropriate scales developed and adopted by other research workers were used with due modifications. The statistical tools used for the analysis of the data were percentage, mean, standard deviation and correlation coefficient. The important findings of the study are summarized as under : 1. Majority of the flower growers were from middle age, upto secondary level of education, joint families with farming only as their main occupation. 2. Majority of the flower growers had medium size of land holdings, medium social participation and medium extension contacts and medium annual income. 3. Majority of the flower growers were found with medium scientific orientation, medium economic motivation, medium risk preference and medium cosmopoliteness. 4. Majority of the Rose and Lily flower growers had medium knowledge about Rose and Lily cultivation. 5. Majority of the flower growers were found with medium adoption of Rose and Lily cultivation. 6. The variables Kke economic motivation was highly significantly correlated with knowledge level of Rose growers, whereas age and type of family were negatively significantly associated with knowledge level of Rose growers. While economic motivation, risk preference and scientific orientation were positively significantly and age and type of family were negatively significantly correlated with knowledge level of Lilly growers. 7. The variables like economic motivation and scientific orientation were positively and significantly correlated with adoption level of Rose growers, while occupation and type of family were negatively significantly correlated with adoption level of Rose growers. Whereas, economic motivation, risk preference and scientific orientation were positively and significantly and type of family was negatively significantly correlated with adoption level of Lily growers. 8. Knowledge about Rose and Lily cultivation both were positively and highly significantly correlated with adoption level of both the crops. 9. Major constraints faced by the flower growers in adoption of flower cultivation were lack of improved varieties of flower crops, improper supply of loan, unavailability of sufficient credit, irregular visit of extension personal and fluctuations in the prices. 10. Effective and efficient marketing, timely information by extension personal and disbursement of timely and sufficient credit at reasonable rate of interest were important suggestions given by the flower growers.enExtension Education, AgricultureThesis