Garg, LavleeshThakur, Lipika2024-01-082024-01-082023Thakur, Lipika (2023). Content Analysis of Horticultural Crop Section in PAU Kisan App (Unpublished M.Sc. thesis). Punjab Agricultural University, Ludhiana, Punjab, India.https://krishikosh.egranth.ac.in/handle/1/5810205964The current study, named "Content Analysis of Horticultural Crop Section in PAU Kisan App," aimed to analyze the content related to horticulture crops in the app, examine user reactions, and assess user satisfaction with the app. The study focused on four districts with the largest production areas, including two vegetable crops and two fruit crops. The list of users was obtained from the Directorate of Extension Education, and a total of 200 respondents were picked from this list. In addition, 20 Horticultural officials were chosen as well. The data was gathered via an interview schedule. The study found that 51.50 per cent of the participants was within the age range of 35 to 45 years, while 38 per cent had obtained a graduate degree. Approximately one-third of the respondents possessed land holdings of moderate size. The reading ease category of content was easy, fairly easy and difficult. Photographs were readily accessible and most of them were clear. The material was determined to be highly adequate compared to the package of practices. The titles were entirely appropriate, and the percentage of technical terminology used ranged from 5.8 per cent to 11.8 per cent. The app was deemed moderately appealing by most of the participants. The participants exhibited a moderate level of extension contact and innovativeness. Over 50 per cent of the participants also indicated that the content was moderately practical, moderately beneficial, and moderately motivating. The study's findings indicated that most respondents perceived the sentence length as short and the language as easily understandable. Over 50 per cent of the participants exhibited a good degree of comprehensibility (69 %), relevance (67.50 %) and timeliness (57.50 %) of the provided content. The respondents expressed satisfaction with the contents of the PAU Kisan app. The primary recommendation proposed was to incorporate a feedback section, provide detailed information, regularly update weather forecasts, and make information about the Kisan mela accessible.EnglishThesis