Gupta, MohitManinderpreet Singh2019-07-222019-07-222015http://krishikosh.egranth.ac.in/handle/1/5810115950The present study entitled, “ Factors affecting selection behaviour of general insurance policy : A study of individual policy holders in Ludhiana City“ aims to identify sources of information for selection of general insurance policy and to identify the factors influencing the selection behaviour of general insurance policy holders. Primary data was collected from 100 randomly selected general insurance policy holders and were interviewed personally using structured questionnaire. The most important source of information was found to be ‘return performance’ followed by ‘telecalling’ and the least important source of information was found to be ‘banks/chartered accountant’. Most important selection criteria for selecting the general insurance policy was found to be ‘objectives of insurance policy’ followed by ‘premium of general insurance policy’ and the least important criteria was found to be ‘well informed websites’. For identifying the factors regarding selection criteria factor analysis was performed using varimax rotation procedure following the criteria of eigen value greater than 1 and factor loading greater than 0.4. Four factors were identified namely; ‘policy characteristics’, ‘objectives and grievance handling’, ‘location of insurance company’ and ‘online services’.ennullThesis