Rahul DhimanANSHUMAN KLATE2024-10-252024-10-252024-08-12https://krishikosh.egranth.ac.in/handle/1/5810215886Dr. Yashwant Singh Parmar University of Horticulture and Forestry, Solan, was established on 1st December, 1985 with the objective to promote education, research and extension education in the fields of Horticulture, Forestry and allied disciplines. This university sells horticultural and forest-based goods, such as technical pamphlets and bulletins, to make money. The present study entitled “Marketing of Horticultural Products of Dr. Yashwant Singh Parmar University of Horticulture and Forestry Nauni, Solan, Himachal Pradesh” was therefore planned to look into the marketing processes adopted by the university. Regarding the study, professional opinions were gathered. In order to evaluate revenue generation of particular department, existing strategies of marketing and marketing opportunities was observed. It was discovered that the university's primary goals are learning and research, with revenue being a secondary goal. It was discovered that there was no particular distribution method, product sale pattern, or marketing channel. It was discovered that although there was a large demand for produce, there was not enough supply. It was also noted that the primary barrier to production procedures was a lack of staff. According to the study, in order to boost production, there is a need for more people, a direct market link, and the creation of an integrated marketing system for all UHF-Nauni products. Furthermore, it was proposed that the market should be targeted and divided into segments based on the needs of the various customers and products, as well as the prompt fulfillment of client demands.EnglishThesis