Ramandeep SinghManveer Singh2018-02-182018-02-182016http://krishikosh.egranth.ac.in/handle/1/5810041080The study on integration of organized retailing with agribusiness groups in Punjab: challenges and opportunities was undertaken with objectives to study the status and potential of organized retailing in Punjab, to study the scope of selected agribusiness groups to be integrated with organized retailing and to identify gaps and suggest policy interventions for promoting integration. Organized retailers have good potential to integrate with agribusiness groups. Opportunities for integration of organized retailer with agribusiness groups are regular buyer, good profits, quality products and brand name. Challenges of integration of organized retailer with agribusiness groups are quality, consistency, regular product availability, communication and mobility. Gaps for integration are quality, packaging, bar coding, traceability of product, finance, technology, certified products and modern processing machinery. Interventions for promoting integration are quality of the packaging and products, communication, bar coding, training, up gradation of production system and market information.ennullThesis