Lakhwinder KaurUrmila Krishna2024-01-032024-01-032023Urmila Krishna (2023). Content Analysis of PAU Kisan App for Major Crops (Unpublished M.Sc. thesis). Punjab Agricultural University, Ludhiana, Punjab, India.https://krishikosh.egranth.ac.in/handle/1/5810205374The present study entitled “Content Analysis of PAU Kisan App for Major crops” was undertaken with objectives to analyse the content of app under major crops, to study the reactions of readers towards it, to find out the problems faced by users and to get suggestions of users. Total five crops were selected and under each crop two districts having maximum area of production was selected for the study. From the list procured from Directorate of Extension education 150 farmers were selected. Similarly, 30 ADOs were selected from Integrated Human Resource Management System (iHRMS). The data was collected with the help of interview schedule. The study revealed that 54 per cent of the respondents belonged to age group of 17 to 34 years and 50.66 per cent were graduate. One third of the respondents had medium land holding. The reading ease category of content was standard and fairly difficult. Photographs were completely available but clarity was less for many of them. The sufficiency level of content found high as compared to package of practices. The headings given were completely suitable and percentage of technical term used varied between 7.50 per cent to 14.05 per cent. Majority felt the interface of app less attractive. The findings of the study further reported that more than half of the respondents opinioned that sentence used was moderate in length, language was easy to understand and information was completely available. They also felt high level of understandability (55.33%) and trustworthiness (50.66%), medium level of timeliness (47.33%) and relevancy (50.66%). The independent variables viz. total land holding, mass media exposure, innovativeness, and extent of participation in extension activities significantly related to perceived understandability, trustworthiness and relevancy of app. Major problems faced by respondents were lack of contact number of subject matter specialists, lack of in-depth information, faulty feedback facilities, lack of timely updates and poor network connectivity. The major suggestion put forward was to include options for posting queries and online purchase, elaborate information, include value addition and price information.EnglishThesis