KRISHAN KUMARGAURAV2019-11-262019-11-26201848950http://krishikosh.egranth.ac.in/handle/1/5810136209ABSTRACT Medicinal and Aromatic Plants played a significant role in the subsistence economy of the people of Himachal Pradesh, especially those living in the rugged and impoverished hills, mountains and rural interiors. The collection, simple processing and trading of medicinal plants contribute significantly to the cash income of the poor and women in this region. There is a growing demand for M&APs at the global level. The export of M&APs brings nominal money to the farmers at the local level. Fair benefit from the trade has not been initiated yet. The challenging problem prospecting is not only to make a comprehensive inventory of M&APs, but also to address the social, economic and environmental issues in an integrated approach. A proper study of the market and up-to-date market information can make the trade a highly profitable option while increasing the livelihood options and diversifying the portfolio of products. For this research, sample size of 60 farmers of Kullu District of Himachal Pradesh was taken. A structured questionnaire was prepared for the present study. Findings revealed that the level of awareness on production and marketing of medicinal and aromatic plants among the farmers was moderate. Even for the moderate usage, respondents were enjoying some benefits like better income and better market information. This highlights the scope of production and marketing of medicinal and aromatic plants highly useful in the coming future.ennullThesis