Chaman NegiVaibhav2023-12-112023-12-112023-04-12https://krishikosh.egranth.ac.in/handle/1/5810202668The study on production and marketing of persimmon in Kullu district of Himachal Pradesh was conducted with a sample of 60 farmers selected from the two blocks of Kullu district i.e. Kullu and Nagger. The study revealed that overall literacy rate in the study area was found 85.76 per cent and literacy index was 2.99. The average land holding size was 0.95 hectares. The overall establishment cost of persimmon was ₹ 39571.69. The maintenance cost from first year to third year was ₹ 30619.42, ₹ 34231.99 and ₹ 38672.11. The maintenance cost during bearing stage per hundred plants was ₹ 46199.95, ₹ 48464.50and ₹ 51303.64 from 4-12, 13-20 and >20 year respectively. The net present value (NPV) was ₹ 498116.43. The benefit: cost ratio was estimated to 2.58 and the total internal rate of return (IRR) was 42 per cent. These measures clearly indicated that persimmon cultivation in the study area was a profitable. Three important marketing channels were identified in study area for marketing of persimmon crop; channel –A (Producer →Retailer →Consumer), channel-B (Producer →Wholesaler →Retailer →Consumer) and channel-C (Producer→Pre-harvest contractor →Wholesaler →Retailer →Consumer). Among these channel-C was found to be the most preferred marketing channel as 46.78 per cent of the produce was traded through this channel. The producer share in consumer rupees was 84.59 per cent in channel-A followed by channel- B 72.75 percent and channel-C 67.14 per cent. The maximum net price obtained by the producer in channel-B (₹ 7054.14) and the minimum price obtained by the producer in channel-A (₹ 6612.60). The market efficiency was highest in channel A (5.48) followed by channels B (3.10) and C (2.44).The constraints faced by the persimmon grower were perennial supply of irrigation water, higher wage rates, non-availability of healthy planting material, no storage facility and market so far.EnglishThesis