Mr. T. S. ShibinPATEL, NIMESH GHANSHYAMBHAI2017-02-162017-02-162014http://krishikosh.egranth.ac.in/handle/1/5810001223Carbonated Drinks were common preference among all the individuals before fruit drinks were being introduced. With the changing lifestyle and income levels, people are shifting their consumption patterns and have therefore become more health conscious thus leading to increase in demand of fruit drinks. The study entitled, “Consumer buying behaviour of non-carbonated fruit drink in Thasra and Galteshwar talukas of Kheda district of Gujarat.” aimed at investigating consumer behaviour in buying of soft drink. The study has been carried out with the line of objectives to know the awareness of fruit drink, factor influencing the buying behaviour of non-carbonated fruit drink and carbonated drink and the brand loyalty for non-carbonated fruit drink brand in Thasra and Galteshwar talukas of Kheda district of Gujarat.eneconomics, biological phenomena, resins, productivity, technological changes, exhibitions, developmental stages, marketing, biological development, selectionmarketingThesis