Sharma, Anil KumarGill, Jagjeet Singh2016-10-312016-10-312014http://krishikosh.egranth.ac.in/handle/1/82956The present study entitled Content Analysis of "Mera Pind Mere Khet Programme" of Doordarshan Kendra Jalandhar was under taken with the objectives to study the socio-economic profile of the respondents, to analysis the content of the programme “Mere Pind Mere Khet” (MPMK), to study respondents reactions about content of the programme and satisfaction level and to investigate the viewing behaviour of the respondents. From the three districts selected, two blocks were selected, from each district three villages were then selected from each block, and ten MPMK viewing farming families were selected selectively from each village. Adult member of each farming family were then selected. Thus the total sample comprised of 180 farmers for the present study. The data were collected by following personal interview approach method and were tabulated and analysed using appropriate statistical tools. The findings of the study revealed that one third of the respondents belonged to age group of 40-50 years and most were middle passed. Almost two third of the respondents had frequent extension contacts with agricultural sub-inspector. Less than half of the respondents read newspaper everyday, while one third of them viewed TV programme everyday. Package of practices of Rabi and Kharif crops along with PAU magazine were read by less than 50 per cent of the respondents. Majority of the respondents responded that speaker had up to date knowledge about subject matter, confidence, voice impression, speed and flow of presentation and clarity of contents. Less than half of the respondents were satisfied from timing of MPMK programme. It is suggested that the information should be provided in lively conditions and wrapped with traditionally embedded folk media.enExtension Educationviewing behaviourContent analysisfarming familyDoordarshan KendraThesis