CHAUDHARY, RASHMIBISHT, DHEERAJ SINGH2019-12-262019-12-262019-07http://krishikosh.egranth.ac.in/handle/1/5810138815ABSTRACT The study is conducted to know the requirement of the investors in consideration of their investment in mutual funds. It is apparent from the study that banks and advertisement have played important role in making the investors aware regarding the mutual funds. It was found that returns, diversification and tax benefits are most favored features by the investors of mutual funds, and AMCs should focus on designing products which specifically cater to these features. The most preference of the investors are the fixed deposit because they feel it is the safest and returns are fixed and not having fear of losing the money. A part from these found that investors are facing problems in selecting mutual funds as an investment option because of share market uncertainties and risk associated with it so investors avoid the investing in mutual funds. The study found that some of the respondents do not have the knowledge about the investment scheme. It is suggested that investment broker should explain the investment schemes to the investors in a simplified manner so that they have knowledge about terms and the risk and return associated with the investment. To keep the interest of the investors in mutual funds the companies should attract the investors to invest in mutual funds so for that companies should bring such plans which are having very low risk.ennullThesis