Dr. M.R. PRAJAPATIPIRZADA UMER AADIL SHAH2019-06-142019-06-142017http://krishikosh.egranth.ac.in/handle/1/5810108567Agribusiness sector revolves around input supply, processing, manufacturing and distribution. Input supply is most important sector among these, which includes pesticides, seeds, fertilizers etc. Fertilizer use is essential practice in agriculture for getting proper yield from the crop. Excess use of chemical fertilizers has led to the pollution soil and contamination of the water. Now farmers are looking for more eco-friendly options.en-USnullA STUDY ON CONCEPT SELLING PRODUCT ‘MAGIC GRO SUPER’ FOR POMEGRANATE IN SURENDRANAGAR DISTRICT OF GUJARATThesis