Sale, D.L.Shinde Sandeep K.2018-02-032018-02-032000http://krishikosh.egranth.ac.in/handle/1/5810040336The present investigation was intended to depict the picture of behavior of farmers while purchasing Bensulf and Shakti in Khed and Ambegaon tahsils of Pune district. The study was conducted with a view to assess the market potential for sulphur and micronutrients, to study the awareness about the product, to study the adoption level of the farmers and to study results of field demonstration plot. In all 200 farmers were selected from Khed and Ambegaon tahsils of Pune district for study. Simple arithmetic tools like frequency and percentages were used. For showing relationship between dependent and independent variables Chi-square test was used. The data were related to agricultural year 1999-2000. The finding of study showed that there was very large available market potential for Bensulf (975.55 tonnes) and micronutrient (1003.96 tonnes). Market share can be increased by effective marketing. Sixty per cent respondent farmers were not aware about the Bensulf while 77 per cent farmers were not aware about the Shakti. Only 10 per cent farmers were using Bensulf and eight per cent farmers were using Shakti. Only 5 per cent Bensulf user farmers were found using 100 per cent recommended dose, while no farmer was found using 100 per cent recommended dose of Shakti. Farmers were getting good results of Bensulf. The study therefore suggests that, company should provide small trial packs(l Kg. or 2 Kg.), campaining in interior villages, bold names of Bensulf and Shakti on wall painting, dealers training, arrange small farmer rallies, field day and radio advertising, are essential for the effective marketing.ennullThesis