Dr.B.B.PatelAniket G. Sukhadia2017-11-012017-11-012005http://krishikosh.egranth.ac.in/handle/1/5810034420Information plays an immense role in our society and its large scale dissemination through highly perfected communication media constitutes. The fast changing agricultural technology demands for more and more information to be transmitted to over increasing volume of clientele. Print media, due to its mass nature, promises to satisfy the information needs of the masses in particular. The KRUSHIJIVAN, an important popular Gujarati farm magazine published by Gujarat State Fertilizers and Chemical Limited to cater the information needs to the 5 lakhs farmer subscriber of Gujarat StateenExtension EducationStudyThesis