Surinderjit KaurSharma, Diksha2018-02-172018-02-172017http://krishikosh.egranth.ac.in/handle/1/5810041051The present study was undertaken with the objectives to assess the online shopping behaviour of selected respondents and to gain insight into the factors contributing to online shopping preferred products for online purchase and to study the problems related with online shopping. The study was conducted in Ludhiana city of Punjab. Five localities viz; Punjab Agricultural University Campus, Sarabha Nagar, Kitchlu Nagar, Bhai Randhir Singh Nagar and Model town were selected purposively. From each of the selected locality, 35 households having internet connection and experience of online shopping were selected through snow ball sampling technique. Thus 175 women constituted the sample for the study. The findings of the study revealed that around 90.00 per cent of the respondents used internet daily for communication/chatting and for online shopping as per their requirement. Majority of the respondents i.e 60.00 per cent did online shopping for self and 81.71 per cent respondents made payments for online shopping through cash on delivery mode. The findings further revealed that the most influencing factor for online shopping was convenience, followed by discount/offers, wider choice, easy delivery of products and easy return policy. The respondents mainly purchased small items of their personal use but they were still hesitant to shop online for major household items. The results regarding problems of online shoppers revealed that out of 175 respondents 50 respondents faced problem while online shopping. their main problems was difficulty in inspecting the quality of products. But still they were satisfied with online shopping experience and showed their willingness to shop online in future.enThesis