Singh, H.N.Joshi, Neha2021-01-292021-01-292020-11https://krishikosh.egranth.ac.in/handle/1/5810160704Agriculture is the mainstay of Indian economy thereby transformation in it is possible through the development of agriculture sector as a whole. Horticulture production as a sub-sector of agriculture plays a vital role in its development,by contributing 30.4 per cent to the GDP of agriculture. Diverse climatic conditions of Uttarakhand impart the state with distinctive advantages in terms of agriculture, particularly in horticulture. It contributes more than 30 per cent in state’s agricultural sector’s gross domestic product. Uttarakhand ranks 9th in terms of pea production in India. Superior quality of pea produced from hills attracts the consumer to pay premium prices for the produce. Multistage sampling was adopted in the study for the selection of 80 respondents. 60 pea producers were selected from 2 districts, Nainital and Almora of hilly region of Kumaon division and 10 wholesalers, 4 rural collectors, 3 local market traders and 3 retailers were selected purposively from Haldwani mandi, the major mandi dealing with the pea of hilly region of Kumaon divison. The study was directed towards achievement of three specific objectives viz, mapping of value chain of pe, to identify the determinants of market outlet choice decisions of the pea producers and two rank the onstraints faced by producer as an actor art various stages of value chain. Pea was discovered as low input requiring but high returns reaping enterprise in the study area. Input suppliers in form of wholesalers, private shopkeepers and some government department, producers, wholesalers or wholesaler cum commission agents, rural collectors, local market traders and retailers (itinerant and district retailers) were identified as actors of the value chain of pea in the study area. Producers were recognized as the major actor in terms of activities performed right from production to marketing. While wholesalers were identified as the major actor in terms of governance of chain. Wholesaler possess control over the chain as it was identified with properly coordinated network for collection of market information in terms of both demand and supply of pea produce from farmers and traders respectively. Channel 1: Producer - Wholesaler - District Retailers – Consumers, Channel 2: Producer - Wholesaler - Itinerant Retailers – Consumer, Channel 3: Producer - Rural Collectors – Wholesalers – District Retailers – Consumers, Channel 4: Producer – Rural Collectors – Wholesalers – Itinerant Retailers – Consumers and Channel 5: Producer - Local market traders – Consumers, were the identified marketing channels. Channel 1 was discovered as prime one in terms of disposal of 70 per cent of produce at second stage of marketing followed by channel 2. Channel 5 was discovered as shortest one, providing maximumproducers’ share in consumer rupee. Producers were discovered to incur highest marketing cost followed by rural collector,district retailer, wholesaler cum commission agent, itinerant retailers, and least by wholesaler and district retailers.Transportation cost appeared as prime reason of high marketing cost accrued by most of the actors. Total gross marketingmargin accounted highest in channel 3 and 4 due to large difference between the price recurved by producers and price paidby consumers to retailers. For identification of determinants of outlet decision of producers, multinomial logit model wasemployed. Its result indicated that quantity supplied and distance from the market impart positive significant impact onchoosing rural collector as the outlet, i.e. probability of choosing rural collector increases with 1.4 and 3.3 per centrespectively with the increase in per unit quantity supplied and per unit increase in distance from the market, while access tomarket information imparts negative significant impact i.e. probability of choosing rural collector over wholesaler as outletdecreases by 25.85 per cent as producer get access to market information. While in case of choosing local market trader asoutlet quantity supplied pose a positive impact i.e. probability of choosing local market trader as outlet increases by 1.07 percent with the increase in per unit of quantity supplied while access to irrigation and market information pose a negative impact and reduce the probability of choosing local market trader by 22.6 and 36.52 per cent respectively as producer getaccess to irrigation and market information.Regarding recommendations, a well organized input supply system and improvement in irrigation facilities wereidentified crucial, due to the constraints faced by actors at input supply and production stage of value chain andestablishment of small outlets near the production hotspots to encourage direct marketing and development of strongbackward and forward linkage for proper coordination within the actors of value chain to reap maximum benefit fromperfect value chain management can be drawn in the study area.EnglishThesis