Gogoi, HorindraHazarika, Priyangshi2024-06-262024-06-262023https://krishikosh.egranth.ac.in/handle/1/5810210964Honey is a sweet, sticky liquid made by the bees. The bees create honey from the sweet juices of plants (known as floral nectar) or from the secretions of other insects (like honeydew). The present study was designed to investigate the production and marketed surplus of honey, marketing practices and efficiency and to identity the problems and factors affecting the production and marketing of honey with a sample of seventy beekeepers. The study was conducted in Jorhat and Golaghat districts of Assam. The study revealed that all group average production of honey per farm and per colony was worked out to be 229.64kg and 5.85kg respectively. The per colony production in Apis mellifera was 12.56 kg while that in Apis cerena was 5.31 kg. The all group wax production per farm was found to be 39.27kg and 1kg per colony. In Apis mellifera it was 1.03kg per colony and Apis cerena it was 1kg per colony. From the total production, in all group average 97.63 per cent of honey was marketed. The cost analysis revealed that in per farm all group total cost and return was estimated to be Rs 45502.88 and Rs 102776.01. In case of per colony total cost was Rs1159.10 and gross return was Rs 2618.08. Furthermore, per kg total cost of production was Rs209.34 and gross return was Rs 458.38 in all group analysis. The benefit cost ratio in all group was found to be 2.26 which made it a profitable enterprise. The various practises followed in the marketing of honey were packaging, labelling and method of selling of the honey. The channels involved in marketing of honey were– Producer-Consumer, Producer- Retailer- Consumer, Producer- Wholesaler- Consumer, Producer- Processing unit-Retailer – Consumer and among the channels the sell of honey to direct consumer was found to be most efficient according to Shepherd’s and Acharya approach. From the result of the analysis based on Garrett Ranking the main problems faced by beekeepers were lack of flower which leads to absconding of bees and in case of marketing lack of proper marketing information and knowledge was found to be the most important problem. The factors affecting production and marketing were analysed by semi logarithm regression model, where it was observed that number of hives and pest control affecting the production was found to be significant and positive in all groups and in case of marketing number of hives and price was found to be significant and positive in all groups. For the growth of the industry problems must be paid attention through policy measures like Government price fixation, formation of cooperatives and impart of market information.EnglishThesis