Balakrishnan, CSyamala, K SKAU2020-11-202020-11-201988170995https://krishikosh.egranth.ac.in/handle/1/5810155401MScWith a view to study the effectiveness of the National Demonstrations on the behaviour of farmers, the present investigation was undertaken under the title “An analysis of the effectiveness of National Demonstrations Conducted by the Kerala Agricultural University”. Effectiveness was measured in terms of the farmers’ knowing about, attitude towards the adoption of the demonstrated cultivation practices of paddy and their attitude towards the National Demonstration program. The farmers’ perception about the methodology followed in the conduct of the demonstrations and the constraints experienced by the farmer-demonstrations in conducting National Demonstrations were also analysed. The study was conducted in Quilon district where the program is ongoing. The sample consisted of 46 farmer-demonstrators and 100 randomly selected neighboring farmers. Data were collected using interview schedule and suitable statistical techniques were employed in the analysis of the data. The study revealed that the farmer-demonstrators’ knowledge about, attitude towards and adoption of the demonstrated practices were significantly affected by the National Demonstration program. The farmer demonstrators’ attitude towards the program was also favourable. But the effectiveness of the program was much less among the neighboring farmers. The selected independent variables together contributed significantly in the variation in the knowledge about and attitude towards the demonstrated practices of the farmer-demonstrators, but not in their adoption and attitude towards the programme. In the case of neighbouring farmers, the contribution of the selected independent variables in the variation in their knowledge, attitude and adoption of the practices and attitude towards National Demonstration program was significant. The methodology followed in the conduct of the demonstrations was not satisfactory as perceived by the farmers. The results of the constraint analysis also pointed out that follow-up, trainings and field days were given the least attention. The results point out to the need for proper planning and improvement in every step in the conduct of the programme to reach its cherished goals.EnglishThesis