Nagaraja, G NBACHEGOWDA, T R2016-11-092016-11-0941494Th-10583http://krishikosh.egranth.ac.in/handle/1/84590The present study was conducted in Chikkaballapur district to understand the farmers preference and factors influencing in use of organic fertilizers, identify different types and their brands of organic fertilizers, market share of major companies in organic fertilizers and the problems in marketing of organic fertilizers. The data was collected from selected villages of Chikkaballapur and Chintamani taluks, from (80) farmers and (10) retailers. Fifty-five per cent of the farmers in Chikkaballapur and Forty per cent in Chintamani taluk prefer organic fertilizers. Majority of the farmers applied compost type of organic fertilizers followed by bio-fertilizers and manure type of organic fertilizers. Farmers have choice of eleven brands of organic fertilizers. The traditional kind of organic fertilizers in rural India the FYM was not available or cost was more as the major reasons for preferring branded organic fertilizers the other important factors was increased yields. CIL in Chikkaballapur and MCF in Chintamani taluks are market leaders in organic fertilizers. The major problems encountered by farmers in purchasing of organic fertilizers are poor quality of organic fertilizers and non availability of certified branded organic fertilizers and the companies encountered problems in marketing of organic fertilizers are lack of awareness of branded organic fertilizers by farmers and non acceptance by retailers. The awareness among the farmers is very low and the developments department can popularize the advantage of applying organic fertilizers.enThesis